IDBI Federal: Risky scaffolding

IDBI Termsurance offers insurance that is tailored to different risk profiles. Ogilvy and Mather Mumbai's challenge was to promote this unique life insurance plan and highlight it's key benefit - The flexibility to choose a cover that suits your risk.Most construction sites use bamboo scaffolding, which are know to be dangerous. The higher one climbs on the scaffolding the higher the risk. We identified these escalating-risk sites as an opportunity to demonstrate our message.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Senior Creative Directors: Kainaz Karmakar, Harshad Rajadhyaksha
Copywriter: Sangeeta Lerner
Art Director: Rajeshwari Rao
Photographer: Shekhawat Himmat

Forward

Facebook Like

Google Plus One

8 comments

443 pencils

MoleculeMonday, May 30, 2011 - 02:16

I tend to read that from the top down

1079 pencils

gadgetsMonday, May 30, 2011 - 03:44

me too. no logic.

11501 pencils

morseMonday, May 30, 2011 - 02:30

Yes, me too.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

453 pencils

purshothamMonday, May 30, 2011 - 05:06

I too read that from the top down

20 pencils

flyMonday, May 30, 2011 - 22:24

so far for little words

426 pencils

akshaysrikarMonday, May 30, 2011 - 23:41

i dont think its the issue of being top down.

but what i reckon is that.. the higher the hoarding the larger it should've got... i assume it should be pretty difficult for someone to find out (or in that case even interested) in the brand.... just a thought..

3941 pencils

ace85leTuesday, May 31, 2011 - 04:41

That's one messy logo. You should only do this kind of ad if you have a neat and clean logo, esp. from that far.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

1822 pencils

jackblackWednesday, June 1, 2011 - 00:15

Nice try.