IBM: People For Smarter Cities

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland

Related videos by Shutterstock

12 comments

morse's picture
morse
14049 pencils

That's really nice. Creating city furniture is always a good idea. Kit Kat has done benches in the past.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

WWWorker's picture
WWWorker
121 pencils

Kit Kat did a bench. A sun cream brand built a sloping billboard to offer people some shadow (Cannes lion). A bank made a solar billboard so that a school could get some energy (Cannes Grand Prix). And so on. Useful posters are not a new thing. Not so smart. But... well... useful anyway.

talkingisfree's picture
talkingisfree
2461 pencils

Great campaign

Arnav's picture
Arnav
162 pencils

really good....its(those r) one of the best ads i've seen...which defines their tag line in the best way (possible)

kleenex's picture
kleenex
22740 pencils

Solid concept.

jackblack's picture
jackblack
2230 pencils

Damn. Wish I'd done this. Well done. Bastards.

alausa's picture
alausa
1412 pencils

congrats.

designerbharat's picture
designerbharat
3 pencils

Awesome idea... good job guys!

rauliten's picture
rauliten
369 pencils

Great concept!

Roger Keynes's picture
Roger Keynes
5497 pencils

Yeaaaah. :)

Will Think for Salary

thedesignaddict's picture
thedesignaddict
5202 pencils

Pretty good.

sagarER's picture
sagarER
16 pencils

wonderful idea .... smart work .. smartly done..!

Sagar E Radam
Web Designer

Log in or register to post comments