IBM: People For Smarter Cities

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy are working together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland


morse's picture
16547 pencils

That's really nice. Creating city furniture is always a good idea. Kit Kat has done benches in the past.

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WWWorker's picture
121 pencils

Kit Kat did a bench. A sun cream brand built a sloping billboard to offer people some shadow (Cannes lion). A bank made a solar billboard so that a school could get some energy (Cannes Grand Prix). And so on. Useful posters are not a new thing. Not so smart. But... well... useful anyway.

talkingisfree's picture
2646 pencils

Great campaign

Arnav's picture
168 pencils

really good....its(those r) one of the best ads i've seen...which defines their tag line in the best way (possible)

kleenex's picture
34666 pencils

Solid concept.

jackblack's picture
2328 pencils

Damn. Wish I'd done this. Well done. Bastards.

alausa's picture
1426 pencils


designerbharat's picture
3 pencils

Awesome idea... good job guys!

rauliten's picture
393 pencils

Great concept!

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeaaaah. :)

The Jobless Writer
Will Think for Salary

thedesignaddict's picture
5415 pencils

Pretty good.

sagarER's picture
16 pencils

wonderful idea .... smart work .. smartly done..!

Sagar E Radam
Web Designer

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