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Hyundai: Interactive Racing Game in New York Times Square

Hyundai Race, the Interactive Racing Game in New York Times Sqaure. How exciting would it be to play an interactive racing game in New York Times Sqaure? It is an unexpected experience that only HYUNDAI can bring to the most famous screen in the world. You can play 'Hyundai Race' using your iPhone as a controller, just by downloading the app from the App Store.

Advertising Agency: Momentum, New York, USA
Game Developer: 2XL Asia, Seoul, Korea
Published: December 2011

7 comments

vote4pedro's picture
vote4pedro
4601 pencils

Sounds like fun. Until you get passed by a 1978 Volvo. And everything else on the road.

kleenex's picture
kleenex
34570 pencils

nice diversion.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Pretty nice ad in the end, but is anyone going to be mad if I say it's a pretty small, made pretty big?
Horrible case movie btw. Short flashes of buzzwords and flashes of the actual event, bah.

Nike Diesel's picture
Nike Diesel
13389 pencils

Meh. This is lame.

Wordfruit's picture
Wordfruit
1023 pencils

I guess people will like this.

If it's somehow possible to have something with more players, could that be better?

Lazarus's picture
Lazarus
1538 pencils

It's pretty expected. Game on a big screen - use smartphone to control. But what's really the idea here?

andylefty's picture
andylefty
4539 pencils

Fun.

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