Hygiene Color Bleach: Disappearing stains

Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. You can test it on your screen too.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
Via: adgoodness

32 comments

xcreativity's picture
xcreativity
2374 pencils

love the concept! really good!

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Patata Casada's picture
Patata Casada
118 pencils

That one is awsome! :D

pepsiice's picture
pepsiice
253 pencils

wow, this is amazing.

hufflepoff's picture
hufflepoff
430 pencils

so good!!

roel_bogers's picture
roel_bogers
84 pencils

Very well done!

netei's picture
netei
215 pencils

very nice effect. good execution. however it only works when you know what you should look at and know what hygiene is standing for.

muraliduggineni's picture
muraliduggineni
104 pencils

Good one.

murali duggineni

Schirone's picture
Schirone
98 pencils

i agree with netei

i'm here because i'm procrastinating

the_guest's picture
the_guest
175 pencils

great!

DBB's picture
DBB
1218 pencils

thats nice ! great visual work.

Honest Dave's picture
Honest Dave
233 pencils

This is a great idea, however this would be one time I would be on the client's side and make the logo bigger.

Imagepro's picture
Imagepro
112 pencils

The point of the smal logo is to draw people closer to the stain, and when they read the product the stain dissapears! :D I think its brilliant! i give it a 10!

bluside's picture
bluside
27 pencils

Very nice!

WillyLatasa's picture
WillyLatasa
616 pencils

Cannes!

"Bright ideas bring better results"

silvi's picture
silvi
4172 pencils

This is an IDEA!

Hibon's picture
Hibon
3736 pencils

Great!!!!!

Simple ideas are the best !

alejulimaty's picture
alejulimaty
840 pencils
alejulimaty's picture
alejulimaty
840 pencils
hermotsura's picture
hermotsura
254 pencils

pretty neat.

pandyllero14's picture
pandyllero14
46 pencils

I don't like it that much, not a very strong concept

angieraj's picture
angieraj
428 pencils

Totally attention grabbing, If I saw this on the street, it would definitely require a double take.

Cognito Ergo Sum

rehpani's picture
rehpani
312 pencils
rehpani's picture
rehpani
312 pencils
hermotsura's picture
hermotsura
254 pencils

guys, you're being overly-critical here. "done done done done done"... the above employs a completely different optical illusion & a different strategy and it's got little to do with the ariel ad... sometimes i just think that's all you're doing here, trying to catch stuff that's been done and point it out. i'm more interested in opinion, tho copycats are worth pointing out. this, however, is not the case in my opinion.

Dzsoi's picture
Dzsoi
6363 pencils

I think that one is forced a bit and way less amazing, not eye-catching at all.
I have never seen this visual illusion before, so I am impressed.

Sephi's picture
Sephi
139 pencils

prety good,I think that's smart one~

tchifi's picture
tchifi
164 pencils

Great !

jem's picture
jem
20 pencils

itz still there..very light outline of the stain..

rolling.stone's picture
rolling.stone
2740 pencils

cool idea, not sure about its real impact

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

faiziart's picture
faiziart
54 pencils

this kinds of ad forcing to click in mind, for a long time.

MJStinson77's picture
MJStinson77
601 pencils

Nice concept and good use of a visual illusion. But I have to agree with Netei, the message gets lost unless you already fully understand the product. The incorporation of a headline or tagline would have made this clearer and easier to understand.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Log in or register to post comments