Humana: FCUK

FCUK for aids prevention
With the proceeds from your old clothes, we fight AIDS in Africa. Humana

Advertising Agency: Lowe Amsterdam, Holland
Art Directors: Maarten Vrouwes, Friso Ludenhoff
Copywriters: Friso Ludenhoff, Maarten Vrouwes
Illustrator: Maarten Vrouwes
Photographer: Maarten Wouters
Published: December 2009


pez's picture
1800 pencils

i'm slow today, sorry, but don't get it...

alejulimaty's picture
840 pencils

yeah, i don´t get it either, maybe it gets lost in translation

Guest's picture

fcuk is a brand, so they're trying to funnily ask you to donate your clothes and help their efforts in Africa

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