Hubba Bubba: The longest chewing gum ever

Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai
Art Director: Kamil Mekhti
Copywriter: Yaniv Sahar
Published: August 2009


Guest's picture

is nice

Arkadiusz's picture
1275 pencils

They chose relatively complicated and expensive way to say only "we are". Ambition or the lack of the deeper idea?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

but isn't this something the people want? a big fat juicy gum!

DJVassallo's picture
243 pencils

hahahaha... only by looking at it my jaws are hurting thingking how long could I chew that thing...

Grace Bastien's picture
Grace Bastien

Not bad. Would have been effective wrapped around an actual building too.
Nice idea.

Disco Munky's picture
Disco Munky
3900 pencils

If there were an elephant in the room, and there isn't. I'd describe it as having a look of 'ironic hypocrisy'.....but it's a nice idea for a gum/tape/stretchy thing billboard.

Doin' it for the points

silvi's picture
4172 pencils

Cómo funciona ese chicle exactamente? Parece interesante.

GX's picture
144 pencils


iT-iS-i's picture
1721 pencils

A lot of this kinda stuff has already been done in various other execution styles. Just doesn't feel fresh anymore.

:: Put your ears against the ground so i can walk over what you heard::

razadxb's picture
30 pencils
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