Hubba Bubba: The longest chewing gum ever
Advertising Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai
Art Director: Kamil Mekhty
Copywriter: Yaniv Sahar
Published: August 2009
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11 Comments
is nice
They chose relatively complicated and expensive way to say only "we are". Ambition or the lack of the deeper idea?
but isn't this something the people want? a big fat juicy gum!
hahahaha... only by looking at it my jaws are hurting thingking how long could I chew that thing...
Hormone vs Neuron - Twitter
Not bad. Would have been effective wrapped around an actual building too.
Nice idea.
Nice idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
If there were an elephant in the room, and there isn't. I'd describe it as having a look of 'ironic hypocrisy'.....but it's a nice idea for a gum/tape/stretchy thing billboard.
Doin' it for the points
Cómo funciona ese chicle exactamente? Parece interesante.
Excelente
A lot of this kinda stuff has already been done in various other execution styles. Just doesn't feel fresh anymore.
:: Put your ears against the ground so i can walk over what you heard::
Not.bad@all