Advertising Agency: Guangzhou Newsun / JWT Advertising, Guangzhou, China
Executive Creative Director: Stephen Mui
Creative Directors: Dai Guo, Zhihui Tan
Copywriter: Dai Guo
Art Director: Zhihui Tan
La lectura A PRUEBA DE AGUA se siente más cuando pones en riesgo tu equipo en casos como cuando se cae el celu en el inodoro del baño, en la piscina o en una pecera. Un chorro de cafe no es suficientemente fuerte para anular la capacidad de tu celular.
Comments
Reminds me something from ogilvy Honduras.
should have spent more time on this one.
don´t understand
maybe, you are stupid? *lol*
mm not so sure about this one, i get it, but it fails to impress me.
i don't get it!
The phone is water-proof and cant be damage by liquid
nice shoot... and it works for me
Creativity is a natural extension of our enthusiasm
yep..even i agree
have seen so many kind of , but gud one.
8/10
radical
good art n nice shoot
For me is like: "C'mon I was joking, is not really waterproof."
The client is not always right - Enzo Ferrari
These kind of stuffs are the real asset of AotW.
very mature thinking, very very inspiring & solved the problem. almost 100 marks
cheers
this is good, and different... good job
| Everartz |
Do you have a second one with ice? That's the real "water"proof.
La lectura A PRUEBA DE AGUA se siente más cuando pones en riesgo tu equipo en casos como cuando se cae el celu en el inodoro del baño, en la piscina o en una pecera. Un chorro de cafe no es suficientemente fuerte para anular la capacidad de tu celular.
"no silencies lo que no sabes expresar".
It made me say, "Hmm." I like the thinking.
-Natalie
http://www.nataliemarion.com
-Natalie
http://www.nataliemarion.com
made in china by force
the coffee splash is not good.. not real..
The concept is a bit unclear
Nice mobile
why is the concept unclear? couldn't be clearer. strong and nice and clean
A pretty neat concept. Almost makes you wish they did others as well... but then again, that could end up being a campaign for campaign's sake.
Good to see some good ads coming out of China.
I am with it.
a good visual could have been a coffee spill on the phone while there's an incoming call on screen...
what u want to say?