Huawei: Coffee

Advertising Agency: Guangzhou Newsun / JWT Advertising, Guangzhou, China
Executive Creative Director: Stephen Mui
Creative Directors: Dai Guo
Copywriter: Dai Guo
Art Director: Zhihui Tan

26 comments

Guest's picture
Guest

Reminds me something from ogilvy Honduras.

bad astronaut's picture
bad astronaut
544 pencils

should have spent more time on this one.

Guest's picture
Guest

don´t understand

Guest's picture
Guest

maybe, you are stupid? *lol*

Pccs's picture
Pccs
211 pencils

mm not so sure about this one, i get it, but it fails to impress me.

Guest's picture
Guest

i don't get it!

Guest's picture
Guest

The phone is water-proof and cant be damage by liquid

Emran Hayat's picture
Emran Hayat
832 pencils

nice shoot... and it works for me

Creativity is a natural extension of our enthusiasm

shriyansagar's picture
shriyansagar
14 pencils

yep..even i agree

premc's picture
premc
917 pencils

have seen so many kind of , but gud one.
8/10

radical

Zaidi's picture
Zaidi
80 pencils

good art n nice shoot

Blashyrkh's picture
Blashyrkh
32701 pencils

For me is like: "C'mon I was joking, is not really waterproof."

prabhath's picture
prabhath
60 pencils

These kind of stuffs are the real asset of AotW.

very mature thinking, very very inspiring & solved the problem. almost 100 marks
cheers

everartz's picture
everartz
7613 pencils

this is good, and different... good job

| Everartz |

Bob08's picture
Bob08
749 pencils

Do you have a second one with ice? That's the real "water"proof.

Punch's picture
Punch
614 pencils

La lectura A PRUEBA DE AGUA se siente más cuando pones en riesgo tu equipo en casos como cuando se cae el celu en el inodoro del baño, en la piscina o en una pecera. Un chorro de cafe no es suficientemente fuerte para anular la capacidad de tu celular.

"no silencies lo que no sabes expresar".

NatalieM's picture
NatalieM
1687 pencils

It made me say, "Hmm." I like the thinking.

-Natalie
http://www.nataliemarion.com

Guest's picture
Guest

made in china by force

voltus's picture
voltus
18 pencils

the coffee splash is not good.. not real..

Guest's picture
Guest

The concept is a bit unclear
Nice mobile

manga's picture
manga
111 pencils

why is the concept unclear? couldn't be clearer. strong and nice and clean

Schizzy's picture
Schizzy
205 pencils

A pretty neat concept. Almost makes you wish they did others as well... but then again, that could end up being a campaign for campaign's sake.

Good to see some good ads coming out of China.

Guest's picture
Guest

a good visual could have been a coffee spill on the phone while there's an incoming call on screen...

abrauf's picture
abrauf
72 pencils

what u want to say?

paulkang91's picture
paulkang91
6 pencils

might as well have had a cellphone in an aquarium that just received a text and the screen is lit, bit more effective than this ad if i do say so myself haha

Simplicity Is The Ultimate Sophistication

Guest's picture
Guest

don't understand

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