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Huawei: Coffee

Huawei: Coffee
Your rating: None Average: 6.5 (40 votes)

Advertising Agency: Guangzhou Newsun / JWT Advertising, Guangzhou, China
Executive Creative Director: Stephen Mui
Creative Directors: Dai Guo
Copywriter: Dai Guo
Art Director: Zhihui Tan

26 Comments

Guest's picture

Reminds me something from ogilvy Honduras.

bad astronaut's picture 550 pencils

should have spent more time on this one.

Guest's picture

don´t understand

Guest's picture

maybe, you are stupid? *lol*

Pccs's picture 211 pencils

mm not so sure about this one, i get it, but it fails to impress me.

Guest's picture

i don't get it!

Guest's picture

The phone is water-proof and cant be damage by liquid

Emran Hayat's picture 832 pencils
9

nice shoot... and it works for me

Creativity is a natural extension of our enthusiasm

shriyansagar's picture 14 pencils
8

yep..even i agree

premc's picture 917 pencils
8

have seen so many kind of , but gud one.
8/10

radical

Z's picture 80 pencils
8

good art n nice shoot

Blashyrkh's picture 21283 pencils

For me is like: "C'mon I was joking, is not really waterproof."

prabhath's picture 64 pencils
9

These kind of stuffs are the real asset of AotW.

very mature thinking, very very inspiring & solved the problem. almost 100 marks
cheers

everartz's picture 7590 pencils
8

this is good, and different... good job

| Everartz |

Bob08's picture 695 pencils
6

Do you have a second one with ice? That's the real "water"proof.

Punch's picture 616 pencils

La lectura A PRUEBA DE AGUA se siente más cuando pones en riesgo tu equipo en casos como cuando se cae el celu en el inodoro del baño, en la piscina o en una pecera. Un chorro de cafe no es suficientemente fuerte para anular la capacidad de tu celular.

"no silencies lo que no sabes expresar".

NatalieM's picture 1693 pencils

It made me say, "Hmm." I like the thinking.

-Natalie
http://www.nataliemarion.com

Guest's picture

made in china by force

voltus's picture 18 pencils
6

the coffee splash is not good.. not real..

Guest's picture

The concept is a bit unclear
Nice mobile

manga's picture 111 pencils

why is the concept unclear? couldn't be clearer. strong and nice and clean

Schizzy's picture 209 pencils
8

A pretty neat concept. Almost makes you wish they did others as well... but then again, that could end up being a campaign for campaign's sake.

Good to see some good ads coming out of China.

Guest's picture

a good visual could have been a coffee spill on the phone while there's an incoming call on screen...

abrauf's picture 72 pencils
2

what u want to say?

paulkang91's picture 6 pencils

might as well have had a cellphone in an aquarium that just received a text and the screen is lit, bit more effective than this ad if i do say so myself haha

Simplicity Is The Ultimate Sophistication

Guest's picture

don't understand

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