HSBC: Bamboo City

Bamboo is one of the world's greatest reusable resources. So how do you use it to create an installation that shows HSBC’s unique local perspective? Then literally, without changing a thing, reuse the same bamboo to show HSBC also has remarkable broader perspective?

Concept video will be available here:

Advertising Agency: JWT, Canada
Chief Creative & Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Associate Creative Directors: Jim Wortley, Colin Winn
Art Director: Cindy Habana
Copywriter: Kareem Halfawi
Producer: Cheryl Purves, Susan Goodfellow
Accounts: Neil MacLellan, Michelle Ching, Christine Elmarji
HSBC Client Team: Cindy Wong, Dawn Fichot, Lori Rayner, Cindy Yoon, Margaret Adaniel
Fabrication Production: Jaded Eye Design
CEO / Project Manager: Morris Wright
CFO: Emily Bradley
Assistant / Director of Business Development: June Sok
Lead Carpenter: Bryan Lance
Leader Carpenter: C. Morgan Moore
Assistant Carpenter: Scott Shiraki
Lead Welder: Andrew Hart
Shop Laborers: Christopher Mindel, Michael Anthony Ayala, Luis Fierros
Architect: Alejandra Cortes
Fabrication Consultant: Bamboo DNA
Art Consultant: Gerard Minakawa