Bamboo City

Agency Network: 
December 2013

Bamboo is one of the world's greatest reusable resources. So how do you use it to create an installation that shows HSBC’s unique local perspective? Then literally, without changing a thing, reuse the same bamboo to show HSBC also has remarkable broader perspective?

Concept video will be available here:

Assistant / Director of Business Development: June Sok

Outdoor advertisment created by JWT, Canada for HSBC, within the category: Finance.

Advertising Agency: JWT, Canada
Chief Creative & Integration Officer: Brent Choi
Creative Director: Ryan Spelliscy
Associate Creative Directors: Jim Wortley, Colin Winn
Art Director: Cindy Habana
Copywriter: Kareem Halfawi
Producer: Cheryl Purves, Susan Goodfellow
Accounts: Neil MacLellan, Michelle Ching, Christine Elmarji
HSBC Client Team: Cindy Wong, Dawn Fichot, Lori Rayner, Cindy Yoon, Margaret Adaniel
Fabrication Production: Jaded Eye Design
CEO / Project Manager: Morris Wright
CFO: Emily Bradley
Lead Carpenter: Bryan Lance
Leader Carpenter: C. Morgan Moore
Assistant Carpenter: Scott Shiraki
Lead Welder: Andrew Hart
Shop Laborers: Christopher Mindel, Michael Anthony Ayala, Luis Fierros
Architect: Alejandra Cortes
Fabrication Consultant: Bamboo DNA
Art Consultant: Gerard Minakawa

Comments (4)

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thedesignaddict's picture
Activity Score 5403

I think some explanation is necessary here. No idea what this is all about.

kleenex's picture
Activity Score 49606

What city is that supposed to be??

boom's picture
Activity Score 160

On Bestadsontv they have a URL:

NY Belfry's picture
NY Belfry
Activity Score 1045

Recommend the aid of the above link. They show a mirror that reflects the shown city as the Earth. There's a lot of thought put into here.