Hovis Best of Both: Better, 2

Now tastes even better.

Creative agency: JWT, London, UK
Executive Creative Director / Creative Director: Russell Ramsey
Creatives: Claudia Southgate, Verity Fenner
Art Buyer: Sue Clifford
Planner: Lola Finney
Account Director: Adrian Ash
Media agency: Starcom
Media planner: Ben Dalton
Photographer: Kelvin Murray
Illustrator: Alison Carmichael