Description
Task: Creating a functional map of Sandomierz that would convey the city’s historical character and make the tourists visit the House of Dlugosz more often.
Solution: Generating the map of the city together with the figure of Jan Dlugosz (who founded the house in 15th century), as well as marking the actual building with the flag identical with the one visualized on the map.
Effect: The city landmarks and treasures were shown and the tourists’ traffic was directed to the House of Dlugosz.
See the movie on www.domdlugosza.pl
This professional campaign titled 'Map' was published in Poland in December, 2009. It was created for the brand: House of Dlugosz, by ad agency: MarketShare. This OOH Outdoor medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 14 years ago.
Credits
Advertising Agency: MarketShare, Warsaw, Poland
Creative Director: Konrad Świeboda
Art Director / Illustrator / Designer: Michal Sek