Hotwheels: Curl
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez


37 comments
I totally wish that was a real loop-dee-loop. This is a smart campaign.
That's just a perfect idea for the brand, dads and kids will both see this from their cars and perhaps even talk about it.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
good idea:)I like it
Wonderful work, bringing the small world into the big world.
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cool
!
Oh my God. This is a great ad, I wish have done it
Obvious win(s). And props to the submitter for the set-up shot in case the 'peanut gallery' shot them down. Beauty.
Yes:D
Yeah I think it's genius, how can you not look at this and think it's clever.
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Superb idea... Could have done with better execution.
Finally a great ad. The last few days were though to witness...
Nice
nice ambient!
Everybody is creative, be yourself.
Hopefully the backside is printed as-well, so it works for both sides of the road. But a clever idea anyway ;)
Funciona sólo en la foto porque el color del cielo es el mismo que el del cielo falso del rulo. Si te toca un día sin nubes cagaste.
magnificent ambient !
nice idea.
Really great idea
<3
!
Why am i not impressed?
maybe because of all the agency kids obvious-ing around how great it all is.
Quite really.
shame on your childhood
One of those 'why didn't I think of that' ideas. Fantastic.
While it's nice, it's been done. Not the loop, but a toy car jumping a bridge that's opening. Wasn't that on here?
It's reeeeeeeeeeally good, but one question, how do they match the changing sky with that grey center??? it's only for cloudy days???
http://unbarquito.com.ar/
I did a very similar execution for Six Flags using an L train when in portfolio school 3 years ago. view at www.dylankrenka.com
MMM no...
ok
Simple, sweet, relevant and affordable. Love it!
Love all the Hot Wheels outdoor work they're doing. Easy, brilliant, nostalgic. Great work!
WOW Cool
Cool as hell!
Original & Excellent Execution!
I'm in awe.
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Awesome ad! Very original and perfect place..
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Just amazing!