Hotwheels: Curl

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez

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37 comments

30 pencils

shawnbarrytorontoMonday, April 4, 2011 - 16:35

I totally wish that was a real loop-dee-loop. This is a smart campaign.

11783 pencils

morseMonday, April 4, 2011 - 16:36

That's just a perfect idea for the brand, dads and kids will both see this from their cars and perhaps even talk about it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

4 pencils

saso36Monday, April 4, 2011 - 16:40

good idea:)I like it

275 pencils

Ads.chinaSMACKMonday, April 4, 2011 - 16:55

Wonderful work, bringing the small world into the big world.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

1175 pencils

Olafski001Monday, April 4, 2011 - 17:00

cool

20 pencils

jota-juliangutierrezTuesday, February 12, 2013 - 17:48

3 pencils

Donn JonhsonMonday, April 4, 2011 - 20:33

Oh my God. This is a great ad, I wish have done it

4309 pencils

CuriousPencilMonday, April 4, 2011 - 21:45

Obvious win(s). And props to the submitter for the set-up shot in case the 'peanut gallery' shot them down. Beauty.

36 pencils

hythamabuelelaTuesday, April 5, 2011 - 01:00

Yes:D

7017 pencils

Jaap GrollemanTuesday, April 5, 2011 - 01:43

Yeah I think it's genius, how can you not look at this and think it's clever.

http://jackmancer.com/
http://twitter.com/jackmancer/

501 pencils

ishiboyTuesday, April 5, 2011 - 02:37

Superb idea... Could have done with better execution.

824 pencils

JeffPTuesday, April 5, 2011 - 04:23

Finally a great ad. The last few days were though to witness...

183 pencils

DraperTuesday, April 5, 2011 - 04:34

Nice

1723 pencils

dadadaTuesday, April 5, 2011 - 05:33

nice ambient!

Everybody is creative, be yourself.

21 pencils

mats-tijmesTuesday, April 5, 2011 - 06:18

Hopefully the backside is printed as-well, so it works for both sides of the road. But a clever idea anyway ;)

837 pencils

gon_enelcaminoTuesday, April 5, 2011 - 10:56

Funciona sólo en la foto porque el color del cielo es el mismo que el del cielo falso del rulo. Si te toca un día sin nubes cagaste.

327 pencils

Themadartist1972Tuesday, April 5, 2011 - 12:10

magnificent ambient !

16792 pencils

kleenexTuesday, April 5, 2011 - 13:19

nice idea.

135 pencils

notanuggetTuesday, April 5, 2011 - 14:49

Really great idea

4 pencils

addoucheTuesday, April 5, 2011 - 14:50

20 pencils

jota-juliangutierrezTuesday, February 12, 2013 - 17:48

1495 pencils

ProfWednesday, April 6, 2011 - 02:37

Why am i not impressed?

maybe because of all the agency kids obvious-ing around how great it all is.

Quite really.

464 pencils

rabbitzWednesday, April 6, 2011 - 09:43

shame on your childhood

60 pencils

xtianwilliamsWednesday, April 6, 2011 - 10:19

One of those 'why didn't I think of that' ideas. Fantastic.

1596 pencils

dean viiiWednesday, April 6, 2011 - 10:22

While it's nice, it's been done. Not the loop, but a toy car jumping a bridge that's opening. Wasn't that on here?

312 pencils

ElCaza89Wednesday, April 6, 2011 - 19:17

It's reeeeeeeeeeally good, but one question, how do they match the changing sky with that grey center??? it's only for cloudy days???

http://unbarquito.com.ar/

47 pencils

dylankWednesday, April 6, 2011 - 19:33

I did a very similar execution for Six Flags using an L train when in portfolio school 3 years ago. view at www.dylankrenka.com

335 pencils

CABAZORROWednesday, April 6, 2011 - 19:52

MMM no...

257 pencils

shah wali janThursday, April 7, 2011 - 07:05

143 pencils

SuperPolleThursday, April 7, 2011 - 08:13

Simple, sweet, relevant and affordable. Love it!

7 pencils

alex7whiteFriday, April 8, 2011 - 17:50

Love all the Hot Wheels outdoor work they're doing. Easy, brilliant, nostalgic. Great work!

262 pencils

bi_signMonday, April 11, 2011 - 01:17

WOW Cool

21 pencils

brenopontesThursday, April 28, 2011 - 14:55

Cool as hell!

2 pencils

Rajeev ManchandaTuesday, May 10, 2011 - 04:13

Original & Excellent Execution!

3941 pencils

ace85leThursday, May 19, 2011 - 22:28

I'm in awe.

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13 pencils

tindencleefWednesday, May 16, 2012 - 08:50

Awesome ad! Very original and perfect place..

Follow me! Follow me!
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14 pencils

clauss1011Tuesday, February 12, 2013 - 15:24

Just amazing!

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