Hotwheels: Curl

Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Credits: Eduardo Baez

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37 comments

shawnbarrytoronto's picture
shawnbarrytoronto
30 pencils

I totally wish that was a real loop-dee-loop. This is a smart campaign.

morse's picture
morse
15910 pencils

That's just a perfect idea for the brand, dads and kids will both see this from their cars and perhaps even talk about it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

saso36's picture
saso36
4 pencils

good idea:)I like it

Ads.chinaSMACK's picture
Ads.chinaSMACK
271 pencils

Wonderful work, bringing the small world into the big world.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Olafski001's picture
Olafski001
1195 pencils

cool

jota-juliangutierrez's picture
jota-juliangutierrez
20 pencils

!

Donn Jonhson's picture
Donn Jonhson
3 pencils

Oh my God. This is a great ad, I wish have done it

CuriousPencil's picture
CuriousPencil
4227 pencils

Obvious win(s). And props to the submitter for the set-up shot in case the 'peanut gallery' shot them down. Beauty.

hythamabuelela's picture
hythamabuelela
36 pencils

Yes:D

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Yeah I think it's genius, how can you not look at this and think it's clever.

ishiboy's picture
ishiboy
497 pencils

Superb idea... Could have done with better execution.

JeffP's picture
JeffP
810 pencils

Finally a great ad. The last few days were though to witness...

Draper's picture
Draper
183 pencils

Nice

dadada's picture
dadada
1719 pencils

nice ambient!

Everybody is creative, be yourself.

mats-tijmes's picture
mats-tijmes
21 pencils

Hopefully the backside is printed as-well, so it works for both sides of the road. But a clever idea anyway ;)

gon_enelcamino's picture
gon_enelcamino
838 pencils

Funciona sólo en la foto porque el color del cielo es el mismo que el del cielo falso del rulo. Si te toca un día sin nubes cagaste.

Themadartist1972's picture
Themadartist1972
325 pencils

magnificent ambient !

kleenex's picture
kleenex
28640 pencils

nice idea.

notanugget's picture
notanugget
135 pencils

Really great idea

addouche's picture
addouche
4 pencils

<3

jota-juliangutierrez's picture
jota-juliangutierrez
20 pencils

!

Prof's picture
Prof
1453 pencils

Why am i not impressed?

maybe because of all the agency kids obvious-ing around how great it all is.

Quite really.

rabbitz's picture
rabbitz
464 pencils

shame on your childhood

xtianwilliams's picture
xtianwilliams
60 pencils

One of those 'why didn't I think of that' ideas. Fantastic.

dean viii's picture
dean viii
1676 pencils

While it's nice, it's been done. Not the loop, but a toy car jumping a bridge that's opening. Wasn't that on here?

ElCaza89's picture
ElCaza89
315 pencils

It's reeeeeeeeeeally good, but one question, how do they match the changing sky with that grey center??? it's only for cloudy days???

dylank's picture
dylank
47 pencils

I did a very similar execution for Six Flags using an L train when in portfolio school 3 years ago. view at www.dylankrenka.com

CABAZORRO's picture
CABAZORRO
354 pencils

MMM no...

shah wali jan's picture
shah wali jan
257 pencils

ok

SuperPolle's picture
SuperPolle
147 pencils

Simple, sweet, relevant and affordable. Love it!

alex7white's picture
alex7white
7 pencils

Love all the Hot Wheels outdoor work they're doing. Easy, brilliant, nostalgic. Great work!

bi_sign's picture
bi_sign
262 pencils

WOW Cool

brenopontes's picture
brenopontes
21 pencils

Cool as hell!

Rajeev Manchanda's picture
Rajeev Manchanda
2 pencils

Original & Excellent Execution!

ace85le's picture
ace85le
3939 pencils

I'm in awe.

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tindencleef's picture
tindencleef
13 pencils

Awesome ad! Very original and perfect place..

clauss1011's picture
clauss1011
14 pencils

Just amazing!

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