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Hot Wheels: Parking

Hot Wheels: Parking
Your rating: None Average: 4.2 (39 votes)

100% real.

Advertising Agency: Zink Project Valencia, Spain
Creative Director / Copywriter: Daniel Méndez
Art Director: Africa Moya

Comments

john doe's picture 1501 pencils

first idea.

Guest's picture

first idea? and so? the first idea can be right? :|

thirty6chambers's picture 1468 pencils

GTFO.

D_N_A's picture 61 pencils

Lame. Might be better as ambient. Poor picture for an ad.

Guest's picture

nothing unexpected....

slowrider's picture 516 pencils

first photoshop lesson: copy and paste

one should not take life so seriously - as one will not come out of it alive.

lucdesaulniers's picture 537 pencils

With the shadows going in the wrong direction. Amateurish

kgeiger's picture 5158 pencils

I'm not a big fan of Hot Wheels and Matchbox adverts, but I kind of like this one.
So I guess I'm just weird. ;)

Guest's picture

Ok, I know that there are people always claiming Photoshop disaster... but this one has merit. The ad is clever enough. However, when you copy and paste something and then make it smaller, be sure to blur the newly pasted object a little and add some grain. That way it looks like it was in the original photo... Not a more in-focus higher resolution miniature.

lucdesaulniers's picture 537 pencils

You still missed the main error.. as I have said earlier, wrong shadows, never mind the blurr

Guest's picture

Es un trabajo de un alumno de universidad???? porque el retoque esta pésimo y la idea es muy débil.
Se nota que es de una agencia pequeña, ya que no filtran bien las piezas que suben.

Guest's picture

Es un trabajo de un alumno de universidad???? porque el retoque esta pésimo y la idea es muy débil.
Se nota que es de una agencia pequeña, ya que no filtran bien las piezas que suben.

Guest's picture

100% scam

Guest's picture

El concepto de la marca en todo el mundo tiene que ver con la velocidad y no con realidad. Raro

Ad_Man's picture 816 pencils

no, hot wheels vende autos reales.
para formar un criterio hay que analizar.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

El concepto de la marca en todo el mundo tiene que ver con la velocidad y no con realidad. Raro

Guest's picture

Terrible art direction, I´m a Junior It looks like a sticker pasted on a photo...

Terrible dirección de arte. Soy una Junior eso se ve como un sticker pegado sobre una foto.

DnicGarcia

Guest's picture
1

DIrector de arte primerizo, sin duda fue su primer aviso hecho en photoshop...

Director creativo primerizo también, le falta muchas vueltas, la primera idea puede ser buena pero no es la mas efectiva no eficaz para la marca.

Guest's picture

NO

kalebjake's picture 6 pencils

Yes, everyone can tell it's a fake, but I really like the creative on this one.

That said, the spray-painted parking spot ad has hit it's prime, had a few kids along the way and is ready for retirement... Hopefully sooner than later.

Kaleb Leija

Guest's picture

good idea. the lighting on the little ones is off. they're to bright

rula's picture 93 pencils

cuec!!

thirty6chambers's picture 1468 pencils

no one mentioned the scale is totally wrong? hot wheels fit in the palm of your hand.

Guest's picture

totally. thought it was an ad for like a Go Kart ride or something.

Guest's picture

For once i agree with this weird community.

CurryJ's picture 540 pencils

Lose the headline...still works without it, me thinks.

================================================
I'm not always right; I'm just never wrong

Wordnerd's picture 5288 pencils
5

shame it's not an ambient in front of a toystore. as print it's kinda lame for me

Guest's picture
4

how unexpected ;)

Guest's picture

you suck men you and your ad,

Guest's picture

We are students. Thanks for your opinions :)

Guest's picture
1

buen intento

Guest's picture

Para ser estudiantes me parece muy muy fresco. Enhorabuena

Guest's picture

Gracias por las reseñas, como estudiantes es un honor!!!!

http://avisoscampeones.wordpress.com/category/agencia/zink-project/

http://www.stillad.com/hot-wheels-parking-2667.html

http://www.sostav.ru/news/2009/03/12/zar1/

http://www.ra-info.ru/2009/03/12/o-tom-kak-nuzhno-parkovat-hot-wheels....

Estaremos enseñando el portfolio por España en breve y estamos abiertos a cualquier oferta.
Nuestro email: cdmc1979@gmail.com

Guest's picture
1

Si vale que bueno los links, en realidad crees que eso mide tu dirección de arte.....? es más es cuestión de criterio, y usar ese tipo de fuente tan old school, por el amor a dios, te ayudo www.dafont.com. Y por lo menos ten la dignidad de bajarte el logo en una mejor resolución, si quieres te ayudo, de nuevo... www.brandsoftheworld.com. Hasta cuando el bevel and emboss....? Photoshop de segundo semestre de diseño.

PATÉTICA DIRECCIÓN DE ARTE.... que lastima. Sigue practicando www.psdtuts.com

PS: No considero que seas estudiante, pero si debes aprender de tus errores, no seas tan mal perdedor y date cuenta, detalla tu pieza y quiero que seas más critico... consideras que esta bien...? te fijas que todo esta borroso y tu súper montaje no....? Me vale madres si esta posteado hasta en cannes... es ESPANTOSA y DEPRIMENTE tu dirección de arte. y el Copy....? Que genialidad... 100 % unreal.

deacotrim's picture 75 pencils

great idea.

andrea cotrim
www.andreacotrim.com

Guest's picture

The big idea is what counts. It's what separates the CD's from the photoshop programmers.

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