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Comments (36)

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Highest Rated

Guest's picture
Guest

The big idea is what counts. It's what separates the CD's from the photoshop programmers.

john doe's picture
john doe
Activity Score 1571

first idea.

Guest's picture
Guest

first idea? and so? the first idea can be right? :|

thirty6chambers's picture
thirty6chambers
Activity Score 1464

GTFO.

D_N_A's picture
D_N_A
Activity Score 121

Lame. Might be better as ambient. Poor picture for an ad.

Guest's picture
Guest

nothing unexpected....

slowrider's picture
slowrider
Activity Score 648

first photoshop lesson: copy and paste

one should not take life so seriously - as one will not come out of it alive.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

With the shadows going in the wrong direction. Amateurish

kgeiger's picture
kgeiger
Activity Score 7311

I'm not a big fan of Hot Wheels and Matchbox adverts, but I kind of like this one.
So I guess I'm just weird. ;)

Guest's picture
Guest

Ok, I know that there are people always claiming Photoshop disaster... but this one has merit. The ad is clever enough. However, when you copy and paste something and then make it smaller, be sure to blur the newly pasted object a little and add some grain. That way it looks like it was in the original photo... Not a more in-focus higher resolution miniature.

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

You still missed the main error.. as I have said earlier, wrong shadows, never mind the blurr

Guest's picture
Guest

Es un trabajo de un alumno de universidad???? porque el retoque esta pésimo y la idea es muy débil.
Se nota que es de una agencia pequeña, ya que no filtran bien las piezas que suben.

Guest's picture
Guest

Es un trabajo de un alumno de universidad???? porque el retoque esta pésimo y la idea es muy débil.
Se nota que es de una agencia pequeña, ya que no filtran bien las piezas que suben.

Guest's picture
Guest

100% scam

Guest's picture
Guest

El concepto de la marca en todo el mundo tiene que ver con la velocidad y no con realidad. Raro

Ad_Man's picture
Ad_Man
Activity Score 826

no, hot wheels vende autos reales.
para formar un criterio hay que analizar.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

El concepto de la marca en todo el mundo tiene que ver con la velocidad y no con realidad. Raro

Guest's picture
Guest

Terrible art direction, I´m a Junior It looks like a sticker pasted on a photo...

Terrible dirección de arte. Soy una Junior eso se ve como un sticker pegado sobre una foto.

DnicGarcia

Guest's picture
Guest

DIrector de arte primerizo, sin duda fue su primer aviso hecho en photoshop...

Director creativo primerizo también, le falta muchas vueltas, la primera idea puede ser buena pero no es la mas efectiva no eficaz para la marca.

Guest's picture
Guest

NO

kalebjake's picture
kalebjake
Activity Score 6

Yes, everyone can tell it's a fake, but I really like the creative on this one.

That said, the spray-painted parking spot ad has hit it's prime, had a few kids along the way and is ready for retirement... Hopefully sooner than later.

Guest's picture
Guest

good idea. the lighting on the little ones is off. they're to bright

rula's picture
rula
Activity Score 101

cuec!!

thirty6chambers's picture
thirty6chambers
Activity Score 1464

no one mentioned the scale is totally wrong? hot wheels fit in the palm of your hand.

Guest's picture
Guest

totally. thought it was an ad for like a Go Kart ride or something.

Guest's picture
Guest

For once i agree with this weird community.

CurryJ's picture
CurryJ
Activity Score 955

Lose the headline...still works without it, me thinks.

================================================
I think; therefore I am

Wordnerd's picture
Wordnerd
Activity Score 6692

shame it's not an ambient in front of a toystore. as print it's kinda lame for me

Guest's picture
Guest

how unexpected ;)

Guest's picture
Guest

you suck men you and your ad,

Guest's picture
Guest

We are students. Thanks for your opinions :)

Guest's picture
Guest

buen intento

Guest's picture
Guest

Para ser estudiantes me parece muy muy fresco. Enhorabuena

Guest's picture
Guest

Gracias por las reseñas, como estudiantes es un honor!!!!

http://avisoscampeones.wordpress.com/category/agencia/zink-project/

http://www.stillad.com/hot-wheels-parking-2667.html

http://www.sostav.ru/news/2009/03/12/zar1/

http://www.ra-info.ru/2009/03/12/o-tom-kak-nuzhno-parkovat-hot-wheels....

Estaremos enseñando el portfolio por España en breve y estamos abiertos a cualquier oferta.
Nuestro email: cdmc1979@gmail.com

Guest's picture
Guest

Si vale que bueno los links, en realidad crees que eso mide tu dirección de arte.....? es más es cuestión de criterio, y usar ese tipo de fuente tan old school, por el amor a dios, te ayudo www.dafont.com. Y por lo menos ten la dignidad de bajarte el logo en una mejor resolución, si quieres te ayudo, de nuevo... www.brandsoftheworld.com. Hasta cuando el bevel and emboss....? Photoshop de segundo semestre de diseño.

PATÉTICA DIRECCIÓN DE ARTE.... que lastima. Sigue practicando www.psdtuts.com

PS: No considero que seas estudiante, pero si debes aprender de tus errores, no seas tan mal perdedor y date cuenta, detalla tu pieza y quiero que seas más critico... consideras que esta bien...? te fijas que todo esta borroso y tu súper montaje no....? Me vale madres si esta posteado hasta en cannes... es ESPANTOSA y DEPRIMENTE tu dirección de arte. y el Copy....? Que genialidad... 100 % unreal.

deacotrim's picture
deacotrim
Activity Score 75

great idea.

andrea cotrim
www.andreacotrim.com

Guest's picture
Guest

The big idea is what counts. It's what separates the CD's from the photoshop programmers.

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