Hot Wheels: Forma 1

Hot Wheels: Forma 1

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Iván Carrasco, Alejandro Beltrán, Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán

Your rating: None Average: 5.9 (12 votes)

Comments

kergu's picture
Submitted by kergu on Tue, 2008-06-24 14:35.

guest what... 10!!!!

Submitted by capobvious on Tue, 2008-06-24 15:09.

guess what? you're a tool.

enough hot wheels. seriously.

Neil Levy's picture
Submitted by Neil Levy on Tue, 2008-06-24 17:05.

my question about this (aside from the amazing glut of ads the last few years around the world for hot wheels) is this:
do kids still play with them or is it just that the guys who worked on this concept still feel some nostalgia for them. reason i ask is because by that logic, how come no one ever does ads for Nerf brand anymore? Nerf was ten times cooler than Hot Wheels and I would wager there have been less ads made for it.

Thoughts?

Submitted by bompa on Tue, 2008-06-24 17:51.

original, la mejor gráfica de méxico de este año. Bien merecido el león y no como la de jwt que es igual a la que hay en la archive volumen 4 del 2006.

Submitted by Have Heart on Wed, 2008-06-25 02:29.

So much better than the Matchbox-campaign, that won Gold.

cmotan's picture
Submitted by cmotan on Wed, 2008-06-25 03:21.

And why?
I don't think so.

Submitted by Have Heart on Wed, 2008-06-25 03:53.

Because the Matchbox-campaign is exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow".

Submitted by drunk dave on Wed, 2008-06-25 05:12.

Not even close. Copy of a classic scene with kids vs kids driving cars. The difference is one is a rip-off of an existing picture.

Submitted by fen1x on Wed, 2008-06-25 03:46.

simple, full of life.