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Hot Wheels: Forma 1

Hot Wheels: Forma 1
Your rating: None Average: 6.4 (14 votes)

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Iván Carrasco, Alejandro Beltrán, Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán

Comments

kergu's picture 2734 pencils

guest what... 10!!!!

capobvious's picture 68 pencils

guess what? you're a tool.

enough hot wheels. seriously.

Neil Levy's picture 316 pencils

my question about this (aside from the amazing glut of ads the last few years around the world for hot wheels) is this:
do kids still play with them or is it just that the guys who worked on this concept still feel some nostalgia for them. reason i ask is because by that logic, how come no one ever does ads for Nerf brand anymore? Nerf was ten times cooler than Hot Wheels and I would wager there have been less ads made for it.

Thoughts?

neil levy

bompa's picture 304 pencils

original, la mejor gráfica de méxico de este año. Bien merecido el león y no como la de jwt que es igual a la que hay en la archive volumen 4 del 2006.

Have Heart's picture 922 pencils

So much better than the Matchbox-campaign, that won Gold.

cmotan's picture 96 pencils

And why?
I don't think so.

Have Heart's picture 922 pencils

Because the Matchbox-campaign is exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow".

drunk dave's picture 1060 pencils

Not even close. Copy of a classic scene with kids vs kids driving cars. The difference is one is a rip-off of an existing picture.

fen1x's picture 473 pencils

simple, full of life.

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