Hot Wheels: Forma 1
Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán
9 Comments
guest what... 10!!!!
guess what? you're a tool.
enough hot wheels. seriously.
my question about this (aside from the amazing glut of ads the last few years around the world for hot wheels) is this:
do kids still play with them or is it just that the guys who worked on this concept still feel some nostalgia for them. reason i ask is because by that logic, how come no one ever does ads for Nerf brand anymore? Nerf was ten times cooler than Hot Wheels and I would wager there have been less ads made for it.
Thoughts?
neil levy
original, la mejor gráfica de méxico de este año. Bien merecido el león y no como la de jwt que es igual a la que hay en la archive volumen 4 del 2006.
So much better than the Matchbox-campaign, that won Gold.
And why?
I don't think so.
Because the Matchbox-campaign is exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow".
Not even close. Copy of a classic scene with kids vs kids driving cars. The difference is one is a rip-off of an existing picture.
simple, full of life.