Hot Wheels: Forma 1

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán

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9 comments

kergu's picture
kergu
6790 pencils

guest what... 10!!!!

capobvious's picture
capobvious
68 pencils

guess what? you're a tool.

enough hot wheels. seriously.

Neil Levy's picture
Neil Levy
314 pencils

my question about this (aside from the amazing glut of ads the last few years around the world for hot wheels) is this:
do kids still play with them or is it just that the guys who worked on this concept still feel some nostalgia for them. reason i ask is because by that logic, how come no one ever does ads for Nerf brand anymore? Nerf was ten times cooler than Hot Wheels and I would wager there have been less ads made for it.

Thoughts?

bompa's picture
bompa
318 pencils

original, la mejor gráfica de méxico de este año. Bien merecido el león y no como la de jwt que es igual a la que hay en la archive volumen 4 del 2006.

Have Heart's picture
Have Heart
922 pencils

So much better than the Matchbox-campaign, that won Gold.

cmotan's picture
cmotan
189 pencils

And why?
I don't think so.

Have Heart's picture
Have Heart
922 pencils

Because the Matchbox-campaign is exactly the same idea as last years Gold-winner "Lego - Builders Of Tomorrow".

drunk dave's picture
drunk dave
1066 pencils

Not even close. Copy of a classic scene with kids vs kids driving cars. The difference is one is a rip-off of an existing picture.

fen1x's picture
fen1x
471 pencils

simple, full of life.

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