Hot Wheels: Ferrari
Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán
15 comments
nice one!
jajajaja this is cool
Kick hiney.
10
Really cool!!!
One Detail: I think that the finger reflection on the car in this one is wrong.
horribly wrong.
-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.
agree...
commenting just to gather more pencils:-)
excelente concepto gráfico.
nice !!!!!!!!!
Love it, great idea beautifully executed, the finger disturbs me slightly, but overall great.
cannes 2008
Chief Creative Director Nexus BBDO
do you mean it's good because it won something at cannes?
What a nice concept and what a horrible reflection.
MUY BUENA IDEA, pero su photoshop malaso, la sombra y el reflejo del auto muuuuuy truchos, al menos en esta pieza.
isnt it amazing how hot wheels ad spend allows for all these ad's. shitty award fodder.
nice....