Hot Wheels: Ferrari

Advertising Agency: Ogilvy, Mexico
Executive Creative Director: Miguel Angel Ruiz
Creative Directors: Rafael Martínez, Luis Elizalde, Sandra Flores
Copywriter: Armando Castelán
Art Directors: Luis Mata
Photographer: José Ramón Cagigas
Illustrator: Luis Mata
Account Supervisor: Paola Mayoral
Advertiser's Supervisor: Roberto Guzmán

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15 comments

Pinescliff's picture
Pinescliff
42 pencils

nice one!

Zeus's picture
Zeus
912 pencils

jajajaja this is cool

hillbilee.com's picture
hillbilee.com
105 pencils

Kick hiney.

kergu's picture
kergu
6790 pencils

10

Tincho's picture
Tincho
1093 pencils

Really cool!!!

One Detail: I think that the finger reflection on the car in this one is wrong.

askon's picture
askon
433 pencils

horribly wrong.

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Jupiter's picture
Jupiter
547 pencils

agree...

commenting just to gather more pencils:-)

360 grados's picture
360 grados
305 pencils

excelente concepto gráfico.
nice !!!!!!!!!

Grant32's picture
Grant32
20 pencils

Love it, great idea beautifully executed, the finger disturbs me slightly, but overall great.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

cannes 2008

Chief Creative Director Nexus BBDO

john doe's picture
john doe
1571 pencils

do you mean it's good because it won something at cannes?

Marcel's picture
Marcel
38 pencils

What a nice concept and what a horrible reflection.

misterpanda's picture
misterpanda
282 pencils

MUY BUENA IDEA, pero su photoshop malaso, la sombra y el reflejo del auto muuuuuy truchos, al menos en esta pieza.

adamrich's picture
adamrich
48 pencils

isnt it amazing how hot wheels ad spend allows for all these ad's. shitty award fodder.

partho.sarkar's picture
partho.sarkar
78 pencils

nice....

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