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Curl

Agency: 
Published/Aired: 
April 2011
Description: 
Advertising Agency: Ogilvy & Mather, Bogota, Colombia
VP Creative: John Raul Forero
General Creative Director: Juan Jose Posada
Creative Directors: Mauricio Guerrero, Diego Cardenas
Copywriter: Julian Gutierrez
Art Directors: Andres Lopez, Camilo Ruano / Daniel Mora
Photographer: Javier Crespo
Art Buyer: David Alvarado
Account Director: Fabio Quiroga
Production: Freddy Rivero, Leonardo Miranda
Billboard provider: Vallas Modernas
Additional Advertising Agencys: Eduardo Baez

Comments (37)

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Highest Rated

jota-juliangutierrez's picture
jota-juliangutierrez
Activity Score 20

!

shawnbarrytoronto's picture
shawnbarrytoronto
Activity Score 30

I totally wish that was a real loop-dee-loop. This is a smart campaign.

morse's picture
morse
Activity Score 17364

That's just a perfect idea for the brand, dads and kids will both see this from their cars and perhaps even talk about it.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

saso36's picture
saso36
Activity Score 4

good idea:)I like it

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

Wonderful work, bringing the small world into the big world.

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Olafski001's picture
Olafski001
Activity Score 1193

cool

jota-juliangutierrez's picture
jota-juliangutierrez
Activity Score 20

!

Donn Jonhson's picture
Donn Jonhson
Activity Score 3

Oh my God. This is a great ad, I wish have done it

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Obvious win(s). And props to the submitter for the set-up shot in case the 'peanut gallery' shot them down. Beauty.

hythamabuelela's picture
hythamabuelela
Activity Score 36

Yes:D

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah I think it's genius, how can you not look at this and think it's clever.

ishiboy's picture
ishiboy
Activity Score 497

Superb idea... Could have done with better execution.

JeffP's picture
JeffP
Activity Score 810

Finally a great ad. The last few days were though to witness...

Draper's picture
Draper
Activity Score 183

Nice

dadada's picture
dadada
Activity Score 1720

nice ambient!

Everybody is creative, be yourself.

mats-tijmes's picture
mats-tijmes
Activity Score 21

Hopefully the backside is printed as-well, so it works for both sides of the road. But a clever idea anyway ;)

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

Funciona sólo en la foto porque el color del cielo es el mismo que el del cielo falso del rulo. Si te toca un día sin nubes cagaste.

Themadartist1972's picture
Themadartist1972
Activity Score 325

magnificent ambient !

kleenex's picture
kleenex
Activity Score 43452

nice idea.

notanugget's picture
notanugget
Activity Score 135

Really great idea

addouche's picture
addouche
Activity Score 4

<3

jota-juliangutierrez's picture
jota-juliangutierrez
Activity Score 20

!

Prof's picture
Prof
Activity Score 1449

Why am i not impressed?

maybe because of all the agency kids obvious-ing around how great it all is.

Quite really.

rabbitz's picture
rabbitz
Activity Score 464

shame on your childhood

xtianwilliams's picture
xtianwilliams
Activity Score 58

One of those 'why didn't I think of that' ideas. Fantastic.

dean viii's picture
dean viii
Activity Score 1686

While it's nice, it's been done. Not the loop, but a toy car jumping a bridge that's opening. Wasn't that on here?

ElCaza89's picture
ElCaza89
Activity Score 323

It's reeeeeeeeeeally good, but one question, how do they match the changing sky with that grey center??? it's only for cloudy days???

dylank's picture
dylank
Activity Score 47

I did a very similar execution for Six Flags using an L train when in portfolio school 3 years ago. view at www.dylankrenka.com

CABAZORRO's picture
CABAZORRO
Activity Score 366

MMM no...

shah wali jan's picture
shah wali jan
Activity Score 257

ok

SuperPolle's picture
SuperPolle
Activity Score 155

Simple, sweet, relevant and affordable. Love it!

alex7white's picture
alex7white
Activity Score 7

Love all the Hot Wheels outdoor work they're doing. Easy, brilliant, nostalgic. Great work!

bi_sign's picture
bi_sign
Activity Score 262

WOW Cool

brenopontes's picture
brenopontes
Activity Score 21

Cool as hell!

Rajeev Manchanda's picture
Rajeev Manchanda
Activity Score 2

Original & Excellent Execution!

ace85le's picture
ace85le
Activity Score 3939

I'm in awe.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

tindencleef's picture
tindencleef
Activity Score 13

Awesome ad! Very original and perfect place..

clauss1011's picture
clauss1011
Activity Score 14

Just amazing!

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