Hot Wheels: Big Boy

Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Head Art Director: Iván Carrasco
Art Directors: Iván Carrasco, Mario Salgado, Jaime González
Creative Director: Abraham Quintana
Copywriter: Abraham Quintana
Advertiser’s Supervisor: Roberto Guzmán
Planner: Javier Macías
Producers: Alejandra Diaz, Ereth Bolaños
Photographer: Diego Arrigoni
Account Manager: Horacio Genolet
Account Supervisor: Pilar Troconis

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39 comments

jponino's picture
jponino
601 pencils

interesting

Dzsoi's picture
Dzsoi
5929 pencils

yes, interesting twist

Guest's picture
Guest

clean and smart!

kindlovingsoul's picture
kindlovingsoul
82 pencils

Love it!

Guest's picture
Guest

With all the hot wheels ads on here you'd think they had the same budget as Coke.

Guest's picture
Guest

That's clear! But who would be the target one?

rehpani's picture
rehpani
312 pencils

ESTOY SEGURO QUE ESTE TRABAJO YA LO HABIA VISTO ANTES AQUI EN ESTA MISMA PAGINA

thedesignaddict's picture
thedesignaddict
5391 pencils

Damn good.

Minerva Pinto's picture
Minerva Pinto
1394 pencils

Creepy but interesting

digitaljowy's picture
digitaljowy
20 pencils

This is really nice...

Hibon's picture
Hibon
3731 pencils

Very nice Outdoor campaign.

Simple ideas are the best !

Dreambang's picture
Dreambang
218 pencils

very very nice.. !!!!

decreative's picture
decreative
102 pencils

Very Nice! impressive Hot Wheels!!!

Guest's picture
Guest

nice, simple, direct. But what if there isn't much car on the road? I would see a kid looking at the floor.

Guest's picture
Guest

since there is a huge parking building on the left hand-side of this bridge, your worry wont be a problem

rabbitz's picture
rabbitz
464 pencils

since there is a huge parking building on the left hand-side of this bridge, your worry wont be a problem

premc's picture
premc
917 pencils

Lovely !
8/10 from my side.

radical

Kateter's picture
Kateter
2029 pencils

great stuff!

relevant ad (for a change).

AmOgodzzz's picture
AmOgodzzz
826 pencils

This is one of those ideas that make me think, "Why didn't I think of that?"

Amazing idea. Simple but very compelling.

hero china's picture
hero china
99 pencils

nice !!!!!

Guest's picture
Guest

nice job and direct...

rolling.stone's picture
rolling.stone
2740 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

very nice ad, very clean explaining
ashish soni,

Luis Maram's picture
Luis Maram
252 pencils

Fantastic... very gestalt.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

nice idea, i love it!

Zaza's picture
Zaza
166 pencils

great idea

zaza

NONE™'s picture
NONE™
209 pencils

Bien!!

NONE™

toalr2's picture
toalr2
30 pencils

gold.

Mistiko's picture
Mistiko
68 pencils

Awesome !!!!!

Guest's picture
Guest

cool!! I thought it can grab parents as buyer and children as user both.

Guest's picture
Guest

superb.............!!
something very attractive...
loved it..:-)

Guest's picture
Guest

love it

manumartin5's picture
manumartin5
1202 pencils

Creatively smart planning~!

idpress's picture
idpress
6 pencils

very good work i like it

mikey mugambi's picture
mikey mugambi
69 pencils

simple and smart

javierspuig's picture
javierspuig
12 pencils

Llevo años trabajando y viviendo por el rumbo en donde "colocaron" este outdoor y es triste saber que NUNCA existió. Es buena idea pero háganla realidad. No mamen.

Hidom's picture
Hidom
66 pencils

sorry I did not get it
anyone can explain

javierspuig's picture
javierspuig
12 pencils

Sí, interesante pero, NO REAL. Yo vivo al lado de este puente desde hace 20 años y nunca hicieron algo parecido.

akashanandh's picture
akashanandh
49 pencils

cool!

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