Hot Wheels: Big Boy
Advertising Agency: Ogilvy, Mexico
Chief Creative Officer: José Montalvo
Executive Creative Director: Miguel Angel Ruiz
Head Art Director: Iván Carrasco
Art Directors: Iván Carrasco, Mario Salgado, Jaime González
Creative Director: Abraham Quintana
Copywriter: Abraham Quintana
Advertiser’s Supervisor: Roberto Guzmán
Planner: Javier Macías
Producers: Alejandra Diaz, Ereth Bolaños
Photographer: Diego Arrigoni
Account Manager: Horacio Genolet
Account Supervisor: Pilar Troconis
38 Comments
interesting
yes, interesting twist
clean and smart!
Love it!
With all the hot wheels ads on here you'd think they had the same budget as Coke.
That's clear! But who would be the target one?
ESTOY SEGURO QUE ESTE TRABAJO YA LO HABIA VISTO ANTES AQUI EN ESTA MISMA PAGINA
Damn good.
Creepy but interesting
This is really nice...
Very nice Outdoor campaign.
Simple ideas are the best !
very very nice.. !!!!
Very Nice! impressive Hot Wheels!!!
nice, simple, direct. But what if there isn't much car on the road? I would see a kid looking at the floor.
since there is a huge parking building on the left hand-side of this bridge, your worry wont be a problem
since there is a huge parking building on the left hand-side of this bridge, your worry wont be a problem
Lovely !
8/10 from my side.
radical
great stuff!
relevant ad (for a change).
This is one of those ideas that make me think, "Why didn't I think of that?"
Amazing idea. Simple but very compelling.
nice !!!!!
nice job and direct...
excellent
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~ Quite obviously, I have gathered no moss ! ~
very nice ad, very clean explaining
ashish soni,
Fantastic... very gestalt.
I hate all those comments "Done" What if it has been done? This is not Innovation of the World... This is Ads of the World, and what really matters is if it is good or not. I am pretty sure of something: You have had sex only once, because in 2nd chance you said... Done!
http://blog.luismaram.com
nice idea, i love it!
great idea
zaza
Bien!!
NONE™
gold.
Awesome !!!!!
cool!! I thought it can grab parents as buyer and children as user both.
superb.............!!
something very attractive...
loved it..:-)
love it
Creatively smart planning~!
very good work i like it
simple and smart
Llevo años trabajando y viviendo por el rumbo en donde "colocaron" este outdoor y es triste saber que NUNCA existió. Es buena idea pero háganla realidad. No mamen.
sorry I did not get it
anyone can explain
Sí, interesante pero, NO REAL. Yo vivo al lado de este puente desde hace 20 años y nunca hicieron algo parecido.