HOT cable TV: Magnetic billboard

Background - To maintain its leadership in an aggressive marketplace, the HOT cable TV network decided recently to increase its programme acquisition, adding more award-winning shows to its portfolio

Brief - Position HOT as the network with the best shows and the hottest stars to offer its customers

Execution - As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them

Results - The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Advertising Agency: BBR Saatchi & Saatchi Tel Aviv, Israel
Executive creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Uri Dagan
Copywriter: Eliad Friedman
Account director: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv

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7 comments

alexander_bickov's picture
alexander_bickov
3279 pencils

Amazing work

samee's picture
samee
124 pencils

intelligent!

silvi's picture
silvi
4172 pencils

Buena idea para países desarrollados. En Argentina no funcionaría.
Siempre habría un vivo que sacaría todos los calcos de una vez.
Lástima.

maashookshee's picture
maashookshee
414 pencils

smart and hard work... respect

Guest's picture
Guest

hay un polino con barba en una de las fotos.

ace85le's picture
ace85le
3939 pencils

How did they strip it bare when the magnet pieces were stick so high up there?

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Guest's picture
Guest

its ok - but how much would have this cost?

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