Hospital Santa Casa: Little Drop
Attach your little drop here, because you already helped to fill in the blank spaces. Thank you.
Advertising Agency: Y&R, São Paulo, Brazil
Creative Director: Marco Versolato, Átila Francucci
Art Director: Eduardo Quadra
Copywriter: André Almeida
Illustrator: Eduardo Quadra
Published: November 2009
5 comments
So, we are trying to convince people to do something AFTER they've done it?
I think that the kind of people who donate blood doesn't need a special creative "thank you".
That's me!
http://blog.tapuz.co.il/wranger
Nice idea but... so what?
Simple ideas are the best !
Simple but definitely effective.
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http://keithstoeckeler.com
http://allthatinspires.me
It is just an example of one of the 7 P´s ... Physical Evidence. Many of the rules of "commercial marketing", applies in "social marketing."
Luis Maram
http://blog.luismaram.com
It seems to be more attractive to the people who have already given blood than to potential donors since you involve yourself in the add AFTER donating...