Hospital Santa Casa: Little Drop

Attach your little drop here, because you already helped to fill in the blank spaces. Thank you.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Director: Marco Versolato, Átila Francucci
Art Director: Eduardo Quadra
Copywriter: André Almeida
Illustrator: Eduardo Quadra
Published: November 2009


TommyO's picture
1866 pencils

So, we are trying to convince people to do something AFTER they've done it?
I think that the kind of people who donate blood doesn't need a special creative "thank you".

Hibon's picture
3736 pencils

Nice idea but... so what?

Simple ideas are the best !

keithstoeckeler's picture
425 pencils

Simple but definitely effective.

Luis Maram's picture
Luis Maram
252 pencils

It is just an example of one of the 7 P´s ... Physical Evidence. Many of the rules of "commercial marketing", applies in "social marketing."

Minerva Pinto's picture
Minerva Pinto
1394 pencils

It seems to be more attractive to the people who have already given blood than to potential donors since you involve yourself in the add AFTER donating...

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