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Agency: 
Published/Aired: 
September 2012
Description: 

The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation? We plugged it into the iconic H-mark and turned off a few lights to send those travelling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Jason Sperling
Associate Creative Director / Copywriter: Damian Fraticelli
Sr. Art Director: Katie Carlile
Sr. Copywriter: Damian Fraticelli

Comments (6)

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Highest Rated

lezy's picture
lezy
Activity Score 377

nice idea

NicoCiego's picture
NicoCiego
Activity Score 1033

Lovely. But, looks familiar though. hm

morse's picture
morse
Activity Score 17364

Decent billboard idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
Activity Score 2578

Nice one.

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
Activity Score 368

Funny.
It's always risky to mask your name when you use that kind of concept; but here I think everybody can tell at first sight that it's Honda.

kleenex's picture
kleenex
Activity Score 43493

Winner!!!

lezy's picture
lezy
Activity Score 377

nice idea

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