Honda Odyssey: Serenity


Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham, Steve Chow
Copywriter: Perrin Anderson
Photographer/Digital Artist: Fulvio Bonavia

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Roger Keynes's picture
Roger Keynes
5497 pencils


Will Think for Salary

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I once used the same kind of wordplay for a campaign as a student. It was more clever than this but it was still not a good campaign. If i can find it, maybe I'll post it in the forum.

The previous ad is pretty good. Not great, but pretty good.

Billoughsby's picture
5091 pencils

Not so much, no.

I agree with your assessment of the previous ad in series.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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Guest's picture

All those creative titles and this is the best you can do!? Give up now.

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