Honda Odyssey: Rock Van

Van. Myth. Legend

Advertising Agency: RPA, USA
EVP, Chief Creative Officer: David Smith
SVP, Group Creative Director: Pat Mendelson
VP, Associate Creative Director: J Barbush
Associate Creative Director: Laura Hauseman
Senior Art Director: Hobart Birmingham, Steve Chow
Copywriter: Perrin Anderson
Photographer/Digital Artist: Fulvio Bonavia

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7 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Van. Hell. Sing.

Will Think for Salary

gonndo's picture
gonndo
1092 pencils

Van. Ha. Len

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Roger Keynes's picture
Roger Keynes
5498 pencils

Van. Morris. On.

Will Think for Salary

gonndo's picture
gonndo
1092 pencils

Van. Nistel. Rooy

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

silvi's picture
silvi
4172 pencils

jajajaja. Your comments make me laugh

Billoughsby's picture
Billoughsby
5091 pencils

I'll take it over the usual self-serious bilge of auto ads.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Billoughsby's picture
Billoughsby
5091 pencils

I believe a lot of the market for this van will appreciate the modestly amusing, goofy/funny punning wordplay of "Van. Myth. Legend." (You know, as in "Man. Myth. Legend.") Similar wordplay was the, er, vehicle for the series buy-me message. (And if these are in support of TV, prospective buyers may already have seen an inside shot of the van or heard a size pitch, and not need anything more than the icon shot on the billboard.)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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