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Natural-Gas billboard

Agency: 
Published/Aired: 
July 2010
Description: 

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Creative Director: Joe Baratelli
ACD / Art: Nathan Crow
Senior Copywriter: Adam Lowrey
Agency Producer: Shirley Tuber

Comments (10)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5144

I have to admit to liking this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Reality Check's picture
Reality Check
Activity Score 2537

Honda Civic GX: Natural-Gas billboard just doesn't spark.

Guest's picture
Guest

makes me think the Honda comes with dvd

Guest's picture
Guest

yup.. doesnt it look like DVD?

royschellekens's picture
royschellekens
Activity Score 390

I very much liked this. Allthough it was only because http://www.youtube.com/watch?v=VwRCBHhyrAA popped into my head again!

http://twitter.com/royschellekens

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paumarques's picture
paumarques
Activity Score 1312

no hi veig la relació amb les dues campanyes. Igualment, crec que aquesta les dues son de puta mare!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

"free of emissions-free" ?

Shajeel Dzyner's picture
Shajeel Dzyner
Activity Score 26

good work

ofband's picture
ofband
Activity Score 83

Honda power, nice

You can do it !

yosa's picture
yosa
Activity Score 2

Great !!! Simple although still cool, direct to main message, very easy to understand what Honda provide

Billoughsby's picture
Billoughsby
Activity Score 5144

I have to admit to liking this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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