Honda: Natural-Gas billboard

To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.

Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Creative Director: Joe Baratelli
ACD / Art: Nathan Crow
Senior Copywriter: Adam Lowrey
Agency Producer: Shirley Tuber

July 2010


Reality Check's picture
Reality Check
2473 pencils

Honda Civic GX: Natural-Gas billboard just doesn't spark.

Guest's picture

makes me think the Honda comes with dvd

Guest's picture

yup.. doesnt it look like DVD?

royschellekens's picture
390 pencils

I very much liked this. Allthough it was only because popped into my head again!

Hate advertising? Make better ads.

paumarques's picture
1312 pencils

no hi veig la relació amb les dues campanyes. Igualment, crec que aquesta les dues son de puta mare!

Pau Marquès
(+34) 670 36 79 83

Guest's picture

"free of emissions-free" ?

Shajeel Dzyner's picture
Shajeel Dzyner
26 pencils

good work

ofband's picture
83 pencils

Honda power, nice

You can do it !

yosa's picture
2 pencils

Great !!! Simple although still cool, direct to main message, very easy to understand what Honda provide

Billoughsby's picture
5144 pencils

I have to admit to liking this.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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