Honda Moto: Only gods think once
Honda is the undisputed leader of the most hazardous race in the world: the Tourist Trophy on the Isle of Man. The 37-mile plus track is composed of 264 bends and turns on country roads that are closed for the occasion. Concentration is crucial in order to ride through the different villages at full speed, barely missing stonewalls, sidewalks and telephone poles. Mistakes are not allowed. The black and white illustration was done completely by hand and is a blend of two particular styles: engravings and tattoos.
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexandre Hervé
Copywriters / Art Directors / Illustrators: Emilie Ramain, Stéphane Audouin
AccountSupervisors: Mathieu Roux, Olivier Massanella
Published: April 2014