Honda Fit EV: Plug

The limited release of the 100% electric Fit EV in California called for something special. Not only because it boasts the highest EPA fuel efficiency rating at 118MPGe, but it’s Honda’s first foray into plug-in vehicles. So how could we show that this city-smart, technology-packed car is fun while being quite serious about energy conservation? We plugged it into the iconic H-mark and turned off a few lights to send those travelling one of the state’s busiest freeways a message: The race for ever-higher fuel efficiency is on. And Honda is leading the way.

Advertising Agency: RPA, USA
Chief Creative Officer: Joe Baratelli
Group Creative Director: Jason Sperling
Creative Director / Art Director: Jason Sperling
Associate Creative Director / Copywriter: Damian Fraticelli
Sr. Art Director: Katie Carlile
Sr. Copywriter: Damian Fraticelli

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6 comments

NicoCiego's picture
NicoCiego
1035 pencils

Lovely. But, looks familiar though. hm

morse's picture
morse
15046 pencils

Decent billboard idea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
2580 pencils

Nice one.

ideas....30 minutes nahi toh free.

Black Hour's picture
Black Hour
368 pencils

Funny.
It's always risky to mask your name when you use that kind of concept; but here I think everybody can tell at first sight that it's Honda.

kleenex's picture
kleenex
25612 pencils

Winner!!!

lezy's picture
lezy
377 pencils

nice idea

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