Honda Civic GX: Natural-Gas billboard
To catch the attention of 405 commuters in the Los Angeles area, Honda just unveiled a 3-D outdoor board to show off the Civic GX’s clean natural-gas power. Communicating Honda’s innovation and environmental awareness, the nearly free of emissions-free Civic GX is brought to life with lighted 3-D graphics to simulate clean-burning natural-gas flames.
Advertising Agency: RPA, USA
Chief Creative Officer: David Smith
Creative Director: Joe Baratelli
ACD/Art: Nathan Crow
Senior Copywriter: Adam Lowrey
Agency Producer: Shirley Tuber


10 Comments
Honda Civic GX: Natural-Gas billboard just doesn't spark.
makes me think the Honda comes with dvd
yup.. doesnt it look like DVD?
I very much liked this. Allthough it was only because http://www.youtube.com/watch?v=VwRCBHhyrAA popped into my head again!
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no hi veig la relació amb les dues campanyes. Igualment, crec que aquesta les dues son de puta mare!
Pau Marquès
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blogdepaumarques.blogspot.com
"free of emissions-free" ?
good work
Honda power, nice
Great !!! Simple although still cool, direct to main message, very easy to understand what Honda provide
I have to admit to liking this.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett