Honda: Bus

Ride your way.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Illustrator: Vetor Zero
Published: April 2013

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hernanure's picture
4 pencils

It's not ok for me to communicate that you should ride your bike through buses or trucks. Lots of riders have accidents because of that, so I wouldn't make it the main message.

monoliz's picture
1326 pencils

they are promoting one of their main disadvantages

kleenex's picture
26904 pencils

Three very bad ads.

certaintly's picture
4060 pencils

soooo unbelievably bad

punit.rathor's picture
230 pencils

nice campaign, good execution.
ride your way.. if that is not ur way then why ride perforcely..

jackblack's picture
2261 pencils

Interesting. But not much more than that.

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