Honda: Bus

Ride your way.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Officer: Flavio Casarotti
Creative Director: Rui Branquinho, Flavio Casarotti, Alexandre Vilela
Art Director: Renato Butori
Copywriter: Roberto Kilciauskas
Illustrator: Vetor Zero
Published: April 2013

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6 comments

hernanure's picture
hernanure
4 pencils

It's not ok for me to communicate that you should ride your bike through buses or trucks. Lots of riders have accidents because of that, so I wouldn't make it the main message.

monoliz's picture
monoliz
1326 pencils

they are promoting one of their main disadvantages

kleenex's picture
kleenex
22668 pencils

Three very bad ads.

certaintly's picture
certaintly
4060 pencils

soooo unbelievably bad

punit.rathor's picture
punit.rathor
230 pencils

nice campaign, good execution.
ride your way.. if that is not ur way then why ride perforcely..

jackblack's picture
jackblack
2230 pencils

Interesting. But not much more than that.

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