Hino Trucks: Huge

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics


elyoshiro's picture
546 pencils

Muy bueno

Prasad Weerasekara's picture
Prasad Weerasekara
640 pencils


kleenex's picture
34135 pencils

did the idea work though???

Agamenon's picture
135 pencils


EGGO's picture
354 pencils

So wait...who exactly is your target audience here? Are you trying to target the truck drivers? Because I don't know if they're the ones who buy the trailers.

You have to hate advertising in order to truly love it.

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