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Huge

Agency: 
Published/Aired: 
May 2012
Description: 

We took advantage of our loading dock (cargo bay) doors, and with the aid of our outdoor made them look like the back of a Hino Truck. At the moment in which delivery trucks arrived with merchandise, it gave the ilusion that they were depositing thier deliveries into a Hino Truck.

Advertising Agency: P4 Ogilvy & Mather, Panama
Chief Creative Officer: Pinky Mon
Director Creative: Jonathan Lasso
Copywriters: Humberto Alvarado, Dennis Icaza
Art Directors: Roberto Perez, Edmar Quiros
Executive Producer: Raynier Villalobos
Account Manager: Liseth Fong
Photographer: Abdel Perez
Print Producer: A.S Graphics

Comments (5)

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Highest Rated

EGGO's picture
EGGO
Activity Score 354

So wait...who exactly is your target audience here? Are you trying to target the truck drivers? Because I don't know if they're the ones who buy the trailers.

You have to hate advertising in order to truly love it.

elyoshiro's picture
elyoshiro
Activity Score 546

Muy bueno

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Nice

kleenex's picture
kleenex
Activity Score 43452

did the idea work though???

Agamenon's picture
Agamenon
Activity Score 135

Brilliant.

EGGO's picture
EGGO
Activity Score 354

So wait...who exactly is your target audience here? Are you trying to target the truck drivers? Because I don't know if they're the ones who buy the trailers.

You have to hate advertising in order to truly love it.

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