Hepsiburada.com: Oversized billboard

Hepsiburada.com (translation: everythingishere.com) is a comprehensive online shopping website. The title alone emphasizes how customers can find everything they want under one adress. Our creative approach was to design a large billboard by combining multiple billboards, advertising various products to reflect the variety of products available on the website. In this way we communicated our own message, "everything is here", through the advertisements of other brands.

Advertising Agency: DDB&Co, Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati