Advertisement

Oversized billboard

Agency: 
Published/Aired: 
October 2010
Description: 

Hepsiburada.com (translation: everythingishere.com) is a comprehensive online shopping website. The title alone emphasizes how customers can find everything they want under one adress. Our creative approach was to design a large billboard by combining multiple billboards, advertising various products to reflect the variety of products available on the website. In this way we communicated our own message, "everything is here", through the advertisements of other brands.

Advertising Agency: DDB&Co, Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati

Comments (13)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

Looks nice

dsklan's picture
dsklan
Activity Score 1926

why not... i like it;)

andyStock's picture
andyStock
Activity Score 666

This is smart, I quite like it.

Guest's picture
Guest

Awesome!

jnaimo's picture
jnaimo
Activity Score 100

I like the symmetry and color application. What if the individual product images had "add to cart" button or "continue shopping"? Everybody lists their website and this example seems subtle. If the panels looked a bit more like a website it may not get confused with bus stop print ads.

Dzsoi's picture
Dzsoi
Activity Score 8135

I agree, should be more web-ish, any more elements to ensure the coherence seems to be missing.

Guest's picture
Guest

Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati

ivan's picture
ivan

Appreciated.

Guest's picture
Guest

esta muy buena, pero creo que puede llegar a pasar desapercibido y no tener impacto

Yarp's picture
Yarp
Activity Score 385

Nice!

Guest's picture
Guest

Merma

Guest's picture
Guest

Nice idea, but I feel like my attention would go to the individual ads, and I'd completely overlook the site URL.

Aznev's picture
Aznev
Activity Score 21

Muy arriesgado. Quien no vea Hepsiburada.com, va a comprarse un Seiko en cualquier otro lugar.

Guest's picture
Guest

Looks nice

Advertisement