Hema: Push-up bra modelled by Andej Pejic, 3

A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.

Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen
Published: December 2011

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9 comments

Hadrons's picture
Hadrons
5707 pencils

wow,i can understand the buzz.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jsnm.great@gmail.com's picture
jsnm.great@gmail.com
2 pencils

Hey man, simply superb
but why shouldn't retouch the image?

Billoughsby's picture
Billoughsby
5091 pencils

You mean 'shop out the bra strap?

;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Spanky's picture
Spanky
4891 pencils

Maybe it's just me, but I really don't think it's the bra making him look like a woman.

kleenex's picture
kleenex
22828 pencils

without the name I would have not known who the person was.

jackblack's picture
jackblack
2230 pencils

Using transgenders to sell bras? (forehead against a brick wall - pound - and repeat).

Manoma's picture
Manoma
1095 pencils

Hum... really necessary to know before who is Andej Pejic...
woud be more interisting with a man less androginius... No ?
By the way... it's interisting...

simonds08's picture
simonds08
598 pencils

yeah, maybe just a really heavy guy

Lazarus's picture
Lazarus
1490 pencils

Applaud the balls here. Literally.

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