Hema: Push-up bra modelled by Andej Pejic, 2

A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.

Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen
Published: December 2011

7 comments

gadgets's picture
gadgets
1063 pencils

so gay ...

SAM75's picture
SAM75
220 pencils

Yep

Hadrons's picture
Hadrons
5991 pencils

Provocative and great sale angle.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ed Rapport's picture
Ed Rapport
724 pencils

cute skinny blonde in an ad..... works everytime

NicoCiego's picture
NicoCiego
1035 pencils

What, that's a man?!

Billoughsby's picture
Billoughsby
5091 pencils

"Hey Doktor Z, what's a Hema?"

or

"Didn't they mean Herma?"

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

MikeYikes's picture
MikeYikes
117 pencils

I love it when a regular image is turned into something irregular. Perfectly subtle.

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