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Push-up bra modelled by Andej Pejic, 2

Agency Network: 
Published/Aired: 
December 2011
Description: 

A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.

Outdoor advertisment created by Doom&Dickson, Netherlands for Hema, within the category: Fashion.

Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen

Comments (7)

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gadgets's picture
gadgets
Activity Score 1063

so gay ...

SAM75's picture
SAM75
Activity Score 220

Yep

Hadrons's picture
Hadrons
Activity Score 6041

Provocative and great sale angle.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ed Rapport's picture
Ed Rapport
Activity Score 724

cute skinny blonde in an ad..... works everytime

NicoCiego's picture
NicoCiego
Activity Score 1033

What, that's a man?!

Billoughsby's picture
Billoughsby
Activity Score 5144

"Hey Doktor Z, what's a Hema?"

or

"Didn't they mean Herma?"

That's it.

MikeYikes's picture
MikeYikes
Activity Score 117

I love it when a regular image is turned into something irregular. Perfectly subtle.

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