Hema: Push-up bra modelled by Andej Pejic, 1
A push-up bra that gives you 2 cupsizes extra. Modeled by Andej Pejic. A man. So imagine what it can do for a woman.
Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Art Director: John De Vries
Copywriter: René Verbong
Account Director: Frieda Ulsamer de Waard
Client Team Director: Caroline van Turennout
Photographer: Wendelien Daan
Account manager: Karin van Dalen
Published: December 2011
20 comments
This campaign sparked a lot of interest in the Netherlands and with it a lot of free PR.
http://jackmancer.com/
http://twitter.com/jackmancer/
at first glance it is an amazing bra if it can make a man looks like that BUT don't forget to check that Andrej Pejić is androgynous male, so maybe the bra is not so amazing
You're not looking at this from a consumer perspective...
http://jackmancer.com/
http://twitter.com/jackmancer/
Agree. I can imagine how these ads provided PR, and also he being a celebrity, it's easy to associate the benefit of the product to the model
seeing is believing .... let's see before and after !
True!
That model is beautiful period. I like the juxtaposition. In one word: Brilliant.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
At first i was stunned, but after i googled Andej Pejic I was disappointed. That man really looks female with or without a freaking bra. EPIC FAIL! I want my money back!
At first i was stunned, but after i googled Andej Pejic I was disappointed. That man really looks female with or without a freaking bra. EPIC FAIL! I want my money back!
At first i was stunned, but after i googled Andej Pejic I was disappointed. That man really looks female with or without a freaking bra. EPIC FAIL! I want my money back!
Great campaign! Cheers, Martin Mol
Martin Mol
Wow, pretty different!
Put one on Mike Didka. See if he looks like a chick.
Love to know what women from the Nether regions think!
And, is that meant to be a cock & balls next to the 20?
Will Think for Salary
How can a man be so beautiful..he is
Hmmmmm
Ubare yubou subayubing
Mubike Dubidkuba's muban
buboobubies ubaruben't uball
thubey shubould bube?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
My girlfriend's first reaction after reading the whole ad as a whole: Uuuugh ...
Me:
Her:
Me again:
So long as people know who it is, great idea.
Though if it already got lots of PR, no need for people on here's judgment.
Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile
Its a beautiful statement if you ask me. Brave client and agency rewarded with the attention they deserve.
Great. Should win big.