Hell Pizza: Hell Cross Bun

For a limited time.
A bit like Jesus.

Advertising Agency: Barnes, Catmur & Friends, Auckland, New Zealand
Executive Creative Directors: Paul Catmur, Daniel Barnes
Art Director: Crispin Schuberth
Photographer: Sam Mahayni
Retoucher: Grant Allen
Account Director: Sally Willis

April 2011


morse's picture
17002 pencils

I guess this fits the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Was the Jesus reference really a necessity?

bricard's picture
189 pencils

Definitely not, but think of how much difference that one line has made. It's a good reflection of their brand, sure to offend some people, but will also gain the applause of their loyalists while gaining new consumer interest through PR stories about this; good or bad.

lessismore's picture
251 pencils

who isn't limited in this word? that sucks so much :)

Helmet Chrome's picture
Helmet Chrome
260 pencils

I keep seeing this creative shot down in blogs and ad sites because it's offensive... Lighten up, it's just an ad and unless you live under a rock this isn't anywhere near shocking.

Not great but not bad either.

Billoughsby's picture
5144 pencils

I smell a naked bid for controversy masking average creative. In that sense, tiresome.

No rating.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

picopalqlea's picture
999 pencils

a little bit disrespectful isn it?

atb2005's picture
13561 pencils

What a steaming pile of tosh. But we are used to these blasphemous campaigns, coming mostly from New Zealand. I am really not religious. I just find this, as Bill said, "average creative". I'd even say below average.

Boxey's picture
8881 pencils

Yep, masking average creative. Also, how can it offend Christians when they believe that Christ is alive and well? Weak work.

bakamono's picture
1002 pencils

South park is more controversial than this.

This week has been really slow not a single good ad.

because therefore it is

mmackinven's picture
1608 pencils

Made me laugh :)

patterson_olson's picture
10 pencils

Not enough ATTITUDE!

patterson_olson's picture
10 pencils

Pentagrams was during the heavy metal era! 80s that is... MORE ATTITUDE!

onefuzz's picture
8 pencils

Pathetic & predictable. Mixing symbols of Satanism with Christianity?.. Another one of the 'square circles'.. And yes, it is insulting.

Richard Finch's picture
Richard Finch
201 pencils

To be honest, I find it funny.
And it works.
And the fact that opinions vary on such a scale shows it hit the controversy mark, which in turn creates some buzz, which in turn generates interest.

Good, although the artwork is god-awful, so average.

Gpoll's picture
12 pencils

I totally agree with you Richard.

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