Heinz Tabasco: Fire billboard

For the launch of Heinz new Hot & Spicy Ketchup with Tabasco we created a live fire billboard.

Advertising Agency: Shalmor Avnon Amichay Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
Art Directors: Karmel Kamal Abuzlef, Dror Nachumi
Copywriter: Lior Shoham
Executive Client Director: Adam Polachek
Account Supervisor: Revital Levy
Account Manager: Mor Elyashiv, Adi Netzer
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Photographer: Menachem Reiss
Media: Nur Star Media
Aired: August 2010

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Guest's picture

Too much gimmickry?

atb2005's picture
13567 pencils

Nothing special.

Guest's picture

very cute

AdsofChina's picture
99 pencils

Mazel Tov

Ads of China // 中国广告

Billoughsby's picture
5091 pencils

Taco Bell, take note.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

the creativity is not very good but the fact they let you do this for real is very impressive.

JamaisVu's picture
410 pencils

Pigeons, be alert!

Marlus Lau's picture
Marlus Lau
1806 pencils

Humm, nice! Must draw people's attention.

Jotacef's picture
219 pencils


Guest's picture

i've just passed over it... it's not a real flame

Guest's picture

FYI, it sure was a real flame. it was replaced by an artificial flame after a while.

Dzsoi's picture
5364 pencils

From the small picture I thought it was candle in a restaurant and you have put a Heinz branded cartoon paper around it. I would have liked that.... :(

dizzz's picture
80 pencils

In most cases i like the job 'shalmor avnon amichay' doing. here, its looks like a useless gimmick, that will never make sales.

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