Heineken: Tastebuddies

Advertising Agency: 358, Helsinki, Finland
Creative Director: Erkki Izarra, Antero Jokinen
Art Director: Maria Fridman
Copywriter: Valtteri Väkevä
Graphic Designer: Ville Kovanen
Producer: Sami Alppiranta, Petra Hakala


JeffGreenhouse's picture
310 pencils

The ingredients sound interesting (although locking two opposing designers in a container is usually a recipe for pressing charges), but the final output seems odd, off-brand and pretty confusing. Sorry.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Of course this is my personal opinion, but I think the posters are pretty ugly and don't do much good to the brand Heineken.

Billoughsby's picture
5091 pencils

Copy, wtf?; illos, odd; brand connection, weak indeed. Do I wish all advertising was like this? Of course not.

That said, i smell just enough spirits of Push Pin poured through the young Peter Max filter here to interest me personally and lift it to a midgrade 5.

Sorta, kinda, nearly.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

cmateo's picture
74 pencils

the illustrations are awesome. There's no idea in it, but looks good at least.

Molecule's picture
437 pencils

the illustrations make my eyes hurt

Guest's picture

Illustrations are a complete rip off! parra al the way, even de typo is the same! it's a charade!

Guest's picture

so basically you paid parra to do your job

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