Heart 104.9FM: CD Billboard
There’s no need for CDs in Cape Town.
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Doug Larter, Darren McKay
Art Director: Denver Brent
Copywriter: Natalie Rose
Photographer: Natalie Rose
Published: December 2009


17 comments
good one :)
Nice idea, nice thing people participated (if true).
Message would have fitted better to a music download service though. I mean radio as a source of music you want to listen to? C'mon..
Very good idea!
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I'm amazed they found people who wanted to participate. I couldn't bother myself going home and bringing a cd to put on.
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Good, Lowe Bull... congrats!
Not very new after the Zimb money idea... for a SA news paper ad.(Cannes Award)
Simple ideas are the best !
mhhhf, i don´t think radio stations replace cds in any way
mhhhf, i don´t think radio stations replace cds in any way
goog idea! brilliant!
"Imagination is more important than knowledge"
Love it, just love it. I would bring my CD to build this!
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i like it much
AV
idea is very basic but well done (Y)
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it's all in the head!!!
Well done Heart!
Amazing!
good support from public too
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Omg I loved it!
that very good! amazing idea!
if it doesnt make me bring my cds to build this it will def make me listen to the radio channel...
i love it!!!