haveyoursay.co.nz: Drivers

What's the point of having your say when it's a popular fact. Sometimes it helps to be more chosy.

What's the point of having your say when it's a popular fact. Sometimes it helps to be more chosy.

Was this worked on by an agency? Where's the insight?

http://dearadvertisin.blogspot.com/

like it. simple and funny. not world changing. but good and with a touch of humor.

much funnier than the gay-o-meter. i like the image of that line going backwards and forwards towards the end. though i do echo the concern: whats the point of having your say when it is a fact?

So this graph says that there is a point when you have 3 drinks that you are slightly better at driving then when you have two?

Now if this was my campaign and I HAD to do a graph I would put a steep drop after 1 drink…and maybe put a car in there to make it look like its driving off the side of a cliff for good measure. but thats just me.

I think their approach was really funny. The art direction is simple and I don't see anything wrong with using graphs if it works. J Designer, your idea might work better as a serious PSA. The Gay-O-Meter ad I think is the best out of the two.

It does not apply only for NZ drivers but it applies universally

If you had a look at the website you will see it is a forum where people can discuss/comment on events... and yes... FACTS.

The point is, it is initially eye catching... (but then I like graphs...)... and the regular Jo Blow isn't going to dissect the ad like we do.