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What's the point of having your say when it's a popular fact. Sometimes it helps to be more chosy.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le
What's the point of having your say when it's a popular fact. Sometimes it helps to be more chosy.
"Everyone advertises products. Everyone directs creatives. Everyone services accounts."
http://www.linkedin.com/in/acele | http://www.youtube.com/ace85 | http://www.facebook.com/ace85le | http://ace85le.livejournal.com | http://twitter.com/ace85le
Was this worked on by an agency? Where's the insight?
http://dearadvertisin.blogspot.com/
like it. simple and funny. not world changing. but good and with a touch of humor.
shahid
much funnier than the gay-o-meter. i like the image of that line going backwards and forwards towards the end. though i do echo the concern: whats the point of having your say when it is a fact?
So this graph says that there is a point when you have 3 drinks that you are slightly better at driving then when you have two?
Now if this was my campaign and I HAD to do a graph I would put a steep drop after 1 drink…and maybe put a car in there to make it look like its driving off the side of a cliff for good measure. but thats just me.
I think their approach was really funny. The art direction is simple and I don't see anything wrong with using graphs if it works. J Designer, your idea might work better as a serious PSA. The Gay-O-Meter ad I think is the best out of the two.
www.hellofawzy.carbonmade.com
It does not apply only for NZ drivers but it applies universally
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~ Quite obviously, I have gathered no moss ! ~
If you had a look at the website you will see it is a forum where people can discuss/comment on events... and yes... FACTS.
The point is, it is initially eye catching... (but then I like graphs...)... and the regular Jo Blow isn't going to dissect the ad like we do.
I'm just a student. DON'T SHOOT!
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