Enjoy like a child, Engaging Signs

January 2013
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Advertising Agency: Inbar/Merhav/Nissan, Tel-Aviv, Israel
Creative Director: Robby Nissan
Art Director: Raphael Nattiv
Copywriter: Yulia Feldman
Photographer: Omer Messinger
V.P strategy: Yahav Draizin
Supervisor: Anat Perlis
Account executive: Uri Avrahami
Social networks manager: Elli Omazgin
Digital account executive: Amit Vermus

Comments (9)

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Highest Rated

Jasperafi's picture
21 Activity Scores

With a small number of signs during short media time, we got the amount of over - 400 pictures of users who photographed themselves and shared with their friends on facebook, all the pictures have been Liked in Instagram (some even got more than 200 likes). The people became "brand ambassadors" and spread the word about the new flavors to their friends . Although the campaign is finished, many users still continue, until this moment, to upload pictures to the brand's hashtag of themselves with the packages of the new flavors.
For us it was a success and a lot of earned media.