Harvey Nichols Summer Sale: Over Excitement, Man

The Harvey Nichols Sale
Try to contain your excitement

Advertising Agency: DDB, UK
Executive Creative Director: Jeremy Craigen
Creative Director: Peter Heyes
Creatives: Nikki Lindman, Toby Brewer
Planner: Elisabeth Jamot
Project manager: Kirsty Petrie
Retouching: Jamie May, Andrew Walsh
Art buyer: Daniel Moorey
Photographer: Alan Clarke
Stylist: Katie Felstead
Photographer's agency: Olga Prilipko
Media agency: Rocket
Media planner: Jo Finden

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17 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Foremost; kudos for trying - and this might even work, I'm not sure. I doubt Harvey Nichols is.

dean viii's picture
dean viii
1676 pencils

It's just immature and expected. Something you'd do in school. Sorry.

kleenex's picture
kleenex
29948 pencils

EEEEEEWWWWWWWWWWW..................

creativegodown's picture
creativegodown
252 pencils

Don't tell me that this is a campaign. Agencies have forgotten what a campaign means.

donau's picture
donau
104 pencils

Misery.

donau

Nufleg's picture
Nufleg
64 pencils

Hmmmm, last seen as binned scamps at Diamond White Ciders agency.

I'm surprised a brand like Harvey Nichols went for this.

army's picture
army
35 pencils

Oh my god....

pierrelastname's picture
pierrelastname
2869 pencils

very bad, disgusting and bad taste. If this is trend....

riyelam's picture
riyelam
370 pencils

Who pee at excitement???

crispymoore's picture
crispymoore
107 pencils

Dogs. Kids. The elderly.

adityakesarkar's picture
adityakesarkar
111 pencils

On who thought this.

Anon's picture
Anon
12 pencils

Get over yourselves to those boring people who take an ad so offensively. It's doing what an ad is meant to do, ‘entertain’. I bet most of you envy shopping there, hence your reaction. What a laugh.

CommandZ's picture
CommandZ
2474 pencils

I was wondering when someone from the agency would chime in to defend this. Anon my dear, I suggest you read up on what David Ogilvy has to say about advertising that "entertains" then try that defensive stance again.

Anon's picture
Anon
12 pencils

CommandZ 'my dear', I'm far from working for an ad agency I'm in a different region altogether. However, believe it or not, I speak as a member of the audience, a shopping fan, or can you seriously not handle someone giving a compliment and enjoying something that's this light hearted. To criticise makes sense and to compliment, then must work for the ad agency. What an absolute joke!

riyelam's picture
riyelam
370 pencils

So you pee when you get excited????

Anon's picture
Anon
12 pencils

Yes, that's exactly what I said in my comment!

Seriously, grow up!

crispymoore's picture
crispymoore
107 pencils

It's the same ad 3 times, but I liked it all 3 times, so whatever. Nice work.

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