Harvey Nichols: Fashion statement, 3

Harvey Nichols
Fashion statement

Advertising Agency: DDB London, UK
Executive Creative Director: Jeremy Craigen
Art Director: Noah Regan
Copywriter: Graeme Hall
Head of Art: Grant Parker
Account Handlers: Philip Heimann, Briony Small, Ildut Loarer
Designer: Pete Mould
Photographer: Jonathan De Villiers

January 2008


bknowlden's picture
3647 pencils

Man, they did it again... Really great.

vwray81's picture
256 pencils

No they didn't... No it isn't.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I'm with you 81.

Bundy Agency's picture
Bundy Agency
597 pencils

can i ask why you dont think these work
in my eyes this is the second best harvey nichols campaign ive ever seen

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

It's not that these don't work.
I just miss their "funny intelligent," not their "funny ha ha."
Just my personal preference.

Second best HN campaign? I STRONGLY disagree...

Bundy Agency's picture
Bundy Agency
597 pencils

This to me is the essence of HN
its the little quips in this stuff that makes you feel like you've been subtly slapped in the face.

panasit's picture
687 pencils

These are... interesting.

--good idea is enemy of great idea

loader's picture
1146 pencils

it works really well, but i think it could be same as some time ago
a big black baloon from car for environmental warning.

Let's say they knew for it,
would you consider that as stealing the idea, recycling it?

Stigset's picture
1454 pencils

ab-fab, great work

asenyo's picture
64 pencils
nice gaijin's picture
nice gaijin
815 pencils

This is more like a combination of the ideas behind the smog balloon (the intangible becomes tangible in the form of a giant balloon) and Trendy's cartoon (word bubble making a physical impact), but it's a unique application of the marriage of those two ideas. My only criticism is that the word bubbles are all empty; are fashion statements meant to be vapid? Otherwise great photography and art direction. ~8/10

desade's picture
8 pencils

wow! words of wisdom.. i almost cried. Master, Teach Me Kung-Fu!

Archie's picture
201 pencils

I think the line "fashion statement" cheapens it. The idea would have been great without a line.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I agree.
But it still wouldn't have made it "great" as you put it, because there is no real "idea" here (as opposed to their more conceptual "calendar" and "cat fight" campaigns.)
But I agree with the first half of your comment...

Kateter's picture
2029 pencils

I think if the 'bubble' was a bit more harsh (not a soft baloon...) so that impact is stronger the line would make more sense. like wally's campaign from 98 'dress to kill'.
but maybe it would still be better without a line.

Have Heart's picture
Have Heart
922 pencils

Good work, but not their best (not sure about the line and the look of the bubble).

I definitely prefer the following. The first one is one of my favorite ads ever:




bagarre's picture
8 pencils
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