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Published/Aired: 
May 2010
Description: 

Read It for All It's Worth
Harvard Business Review

Advertising Agency: zig, Canada
Creative Director / Art Director: Stephen Leps
Copywriter: Geoff Berg
Designer: Kelly Davidson
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Studio: Cade Chen

Comments (3)

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Highest Rated

capywriter's picture
capywriter
Activity Score 5509

pretty boring... not witty at all

robbierae's picture
robbierae
Activity Score 84

Selling smart means being really, really A1 smart. The economist pulled it off. These are just basic POWs.

raavigeorgian's picture
raavigeorgian
Activity Score 2444

economist scores over this one by a........

capywriter's picture
capywriter
Activity Score 5509

pretty boring... not witty at all

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