November 2012
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Harbour Surfboards has a 50-year history of creating handcrafted boards. Each one a unique design, a thing of beauty and in many ways, a work of art. Owning one comes with pride, appreciation and in some cases, even love. Harbour Surf Day was started as a way to celebrate that. This campaign takes a look at the affection real owners have for their board and entices others to come and fall in love for themselves.

I let a guy borrow her once. Now things are weird between us.

Art Director: Jason Penning
Copywriter: Steve Harbour
Photographer: Adam Fedderly

Comments (1)

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Seldoon Eeffoc's picture
Seldoon Eeffoc
102 Activity Scores

I'm not sure why things is underlined, but, the overall words seem well suited for the ad. The extra emphasis on things bugs me though.