Hallmark Channel, Rex in the City: Dog billboards

Advertising Agency: Y&R, Rome, Italy
Chief Creative Director: Alessandro Canale
Art Director: Jessica Nardone
Copywriter: Alessandro Diotallevi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri
Photographer: Stefano Pedretti
Published: July 2010

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15 comments

Guest's picture
Guest

great work, i like it. Great art direction.

Olafski001's picture
Olafski001
1194 pencils

come on!
i made these two years ago and even then people said it's done before...

http://adsoftheworld.com/media/ambient/viyo_veterinary_woof
http://adsoftheworld.com/media/ambient/viyo_veterinary_meow

:-)
apart from that: BRILLIANT IDEA HERE :-)

dsklan's picture
dsklan
1927 pencils

like the copy with the collar number;)

Guest's picture
Guest

apart from the fact that it was done, the art smell old like my gramma underwear

Guest's picture
Guest

hahaha! you are so funny

Guest's picture
Guest

your gramma looks hallmark channel of course

Guest's picture
Guest

nice work

Guest's picture
Guest

the green one is so pretty!!

tirthomitro's picture
tirthomitro
2720 pencils

well i am lucky i haven't seen any before. so this one comes across as a really funny and it's highly imaginative minded too.

they showed me a picture & i laughed
dignity has never been photographed

fragile's picture
fragile
14 pencils

Great work! Love it.

Guest's picture
Guest

Y&R rulez.

Guest's picture
Guest

great pictures!

Guest's picture
Guest
Billoughsby's picture
Billoughsby
5091 pencils

Nicely achieved.

- - - And there ain't a thing that's new, people. That's because we live at this end of the time line of history, and not the other.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

It is a nice campaign, with really great photos.

BUT

Concept is more than obvious.
Idea is very old.
The art direction is as gloomy as my granny at the hospital having mashed apple for lunch.
(well, some dogs are daltonic and cannot read, but, what about their holders?)
The subject of the campaign is Rex being listed at a film festival (a plausible assignment, indeed)

SO

Why awarding it?
Yes, AOTW is focused on creativity only, so never mind if the campaign was just meant to promote itself...

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