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Published/Aired: 
June 2008
Description: 

The more you drink, the slower you react. Please drink responsibly.

Advertising Agency: SAATCHI & SAATCHI, Petaling Jaya, Malaysia
Executive Creative Directors: Adrian Miller, Edmund Choe
Copywriter: Christie Herman
Art Director: Ong Kien Hoe
Photographer: threesixty° Photography
Retoucher: threesixty° Photography
Account Supervisor: Aaron Taylor

Comments (22)

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Highest Rated

wave's picture
wave
Activity Score 464
getconnected2001's picture
getconnected2001
Activity Score 987

This is gr8! :)
-----
http://indianadsblog.blogspot.com/
India at Cannes'08

kshitijsalve's picture
kshitijsalve
Activity Score 25

Really good.

cp's picture
cp
Activity Score 354

good, original and to the point. These series are great!

jazarah's picture
jazarah
Activity Score 1262

really good job

StuartLittle's picture
StuartLittle
Activity Score 468

This one is brilliant

Adaddicted's picture
Adaddicted
Activity Score 3435

Finally we see comments without any odour! ; )

withalltherespects

fen1x's picture
fen1x
Activity Score 471

oh yeah, true story.
Nice idea folks !

Alistair C.'s picture
Alistair C.
Activity Score 692

best in the lot

Shingo's picture
Shingo
Activity Score 408

nice idea, really good

andreis's picture
andreis
Activity Score 285

best one!

--
cargocollective.com/andrei

Geimima's picture
Geimima
Activity Score 824

this one strongest and best

life is a playground

Pete2's picture
Pete2
Activity Score 720

Yes, but Guinness shouldn't be about responsible drinking. How does that differentiate the brand. Here's the test, have any beer brand sign off the ad and you'll see it works for all of them. I'm going for a Guinness.

mara's picture
mara
Activity Score 64

Yo pete, think u got it wrong. Check with diageo on responsible drinking and not with Guinness. It pays to know the umbrella of the brand...least not with lesser reaction time...hahaha...check with red bull on that.

priyanthavij's picture
priyanthavij
Activity Score 66

GOLD!

Corbeen's picture
Corbeen
Activity Score 1093

this is old idea!
its done for heineken

awenindo's picture
awenindo
Activity Score 215

links corbeen

Corbeen's picture
Corbeen
Activity Score 1093

ok sorry, im sorry i should have post it , i just found one of the heineken series and u r right we should put link, sorry .

http://yoshee.files.wordpress.com/2009/04/dontdd3.jpg

deepside's picture
deepside
Activity Score 177

it is quite good for creative thinking
but it do not work for drinker

Guest's picture
Guest

concept is nice

Guest's picture
Guest

great compain!

ortega's picture
ortega
Activity Score 41

Cannes!

wave's picture
wave
Activity Score 464
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